Experience

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  Alchemy 1 Productions (Pty) Ltd

  • Gordon’s Bay, Western Cape, South Africa

  • Graphic Designer / Videographer / Artist Manager / Booking Agent

    • Oct 2013 - Present
    • Gordon’s Bay, Western Cape, South Africa

    Led the art direction and graphic design efforts for diverse marketing collateral across print and web platforms, resulting in increased brand visibility and engagement for clients across various industries.Spearheaded the corporate identity development for HeroTel, including the creation of multiple logo designs and comprehensive design guidelines for subsidiary brands, driving brand consistency and recognition.Orchestrated a successful corporate identity makeover for EOH Zenaptix, encompassing logo redesign, office space branding, website enhancement, and development of marketing materials, contributing to enhanced brand perception and market positioning.Conceptualised and executed a gamified UI/UX design for a public credit score and reporting web and mobile application, culminating in a successful launch campaign and improved user engagement.Produced, directed and edited a 50-minute documentary film portraying the lives of a Bushman family residing near the Kgalagadi Transfrontier Park in Botswana, shedding light on their unique story and cultural heritage. Viewing is available on request only.Managed and served as the booking agent for renowned artist Jan Blohm, overseeing all aspects of his career and the operation of his art and reproduction studio from Jan – Dec 2023.

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  GigSafe

  • Cape Town, Western Cape, South Africa

  • Founder and CEO

    • Sep 2020 - Nov 2022
    • Cape Town, Western Cape, South Africa

    GigSafe is a digital marketplace for performing artists and all they have to sell, including shows, recordings, merchandise, collectables and NFTs. The platform includes a SSI integrated smart contract solution for booking and ticketing, designed to simplify interactions between the different parties and automate admin for artists. Fans have a safe and secure experience that prevents scalping and gives them location based gig searches. They also get access to print on demand authentic merchandise and collectables of their favourite artists.

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  MXit Lifestyle

  • Stellenbosch

  • Creative Lead

    • Nov 2011 - Oct 2012
    • Stellenbosch

    Graphic design, corporate identity, etc.

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  Sokhazania Game Company (Pty) Ltd

  • Stellenbosch, Western Cape, South Africa

  • Owner / Inventor / Graphic Designer

    • Jul 2009 - Oct 2011
    • Stellenbosch, Western Cape, South Africa

    Founded Sokhazania Game Company and led the conceptualisation, design, and distribution of a unique board game based on football, demonstrating entrepreneurial drive and creative vision.Developed innovative game mechanics and rules, securing a patent for the game’s unique features and enhancing user engagement and enjoyment.Designed a distinctive playing field integrated into the packaging, enhancing the game’s immersive experience and visual appeal.Produced all game components and marketing collateral, including digital and printed materials, contributing to successful brand establishment and market penetration.Established strategic partnerships with Kick Off Magazine and Checkers for media coverage and retail distribution, respectively, expanding the game’s reach and sales potential.

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  ALCHEMY 1

  • Stellenbosch, Western Cape, South Africa

  • Art Director and Graphic Designer / Videographer

    • Jan 2004 - Oct 2011
    • Stellenbosch, Western Cape, South Africa

    Provided Art Direction and Graphic Design services to a diverse clientele, delivering impactful marketing collateral for print and web platforms across multiple industries.Directed and produced music videos and live performance recordings for artists, elevating their visual presence and marketability.Managed the production of documentary films, including a three-year project documenting the construction process at Delaire Graff Wine Estate, showcasing attention to detail and project management skills.Facilitated corporate identity development for World of Avatar Group, contributing to their successful acquisition of Mxit and subsequent growth initiatives.

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  GivenGain

  • Freelance designer

    • 2008 - 2008

    Designed iconography, logos and presentation material for the GivenGain secure donations platform and affiliated companies.

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  Bates 141

  • Stellenbosch, Western Cape, South Africa

  • Senior Graphic Designer

    • Feb 2002 - Nov 2003
    • Stellenbosch, Western Cape, South Africa

    Served as a Senior Graphic Designer, leading the design and execution of immersive brand experiences and consumer engagement events for leading brands, including Lucky Strike, Gauloises, and Castle Lager.Conceptualised and implemented large-scale marketing campaigns and activations, resulting in increased brand visibility and consumer engagement.Received a Silver and Gold Return on Creativity award as part of Bates Global for innovative work on the Lucky Strike brand, highlighting creativity and strategic thinking.Updated brand guidelines for Gauloises and Chesterfield in compliance with tobacco advertising regulations, ensuring brand consistency and legal compliance in marketing efforts.

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  One Love Graphic Design

  • Stellenbosch, Western Cape, South Africa

  • Graphic Designer

    • Aug 1996 - Jan 2002
    • Stellenbosch, Western Cape, South Africa

    Provided freelance Art Direction and Graphic Design services to musicians and the local music industry, delivering impactful designs for CD covers, posters, and promotional materials.Directed and executed design projects for various printed media, including packaging, books, catalogues, and newspapers, demonstrating proficiency in layout and typography.Provided training in design software to internal advertising departments at Sanlam HQ and the AAA School of Advertising, contributing to the professional development of aspiring designers and industry professionals.Established a strong client base and reputation for delivering high-quality design solutions, resulting in long-term partnerships and referrals within the music and advertising industries.

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  Pro Ad

  • Somerset West, Western Cape, South Africa

  • DTP and Finishing artist

    • Sep 1995 - Apr 1996
    • Somerset West, Western Cape, South Africa

    DTP and final art on below-the-line marketing collateral and other printed media. Digital image composition, editing, retouching, colour correction, and proofing for print. Managing data archiving and retrieval.

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  Print Complete

  • Pretoria, Gauteng, South Africa

  • DTP and Repro

    • Jun 1994 - Jul 1995
    • Pretoria, Gauteng, South Africa

    Design, layout, and final art on books, catalogues, newspapers, and other printed media. Digital image composition, editing, retouching, and colour correction for print.Manage and maintain film processing equipment and create full colour proofs for print.

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  Sanlam

  • Bellville, Western Cape, South Africa

  • DTP and Mac R&D and support

    • Jun 1992 - May 1994
    • Bellville, Western Cape, South Africa

    Repro and DTP operator applying corporate identity to stationery and printed media. Research and reporting on design and video editing software/hardware, network installations, and general maintenance of Apple Mac computers across two departments.Provide problem-solving, support, and training to the in-house departments.

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  URSA Software

  • Stellenbosch, Western Cape, South Africa

  • Interface and Software developer

    • Aug 1991 - May 1992
    • Stellenbosch, Western Cape, South Africa

    Trainee programmer on Mac OS in 4th Dimension and HyperCard. Design user interfaces and create pixel art iconography.