Experience

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  Elite Tournaments

  • United States
  • Spectator Sports
  • 1 - 100 Employee

  • Director of Marketing

    • Jun 2020 - Present

    • Manage, schedule, and develop high-quality creative assets for 9 social media accounts • Draft and implement social media strategies to help a new client relaunch their social media presence• Consult with clients to ensure their brand voice and social media goals are achieved • Designed and implemented a client’s style guide to protect their brand image and voice• Develop a monthly social media metric report to keep clients informed on their progress • Coordinate the development of tournament logos• Execute on-site event social media operations at company events ranging in size from 2,000-37,000 attendees• Design Snapchat filters for events that have been used by over 6,439 participants and viewed over 494,000 times• Conceptualize and design tournament signage, giveaways, and company branding materials for events • Draft and edit content for 3 websites • Designed a company proposal which led to the addition of a new major client and 7 new events

  • Marketing Manager

    • Feb 2019 - Jun 2020

    • Conceptualized and distributed marketing materials for major brands and international organizations such as: adidas, Southampton FC, United Soccer Coaches, Under Armour, and Women and Girls In Soccer (WAGS)• Collaborated on the Elite Tournaments' logo redesign during their company rebrand• Designed and developed the new company style guide • Managed, scheduled, and curated content for 7 social media accounts• Designed marketing materials for events that were sent to over 130,000 team contacts• Coordinated and marketed philanthropic efforts in conjunction with company events• Designed Snapchat filters for events used by over 6,261 participants and viewed by over 478,750 people.• Designed company business proposals sent to potential partners such as Disney or Nike• Coordinated the design of tournament logos through a third-party vendor• Manged website updated• Managed a contact database of over 130,000 contacts• Scheduled email marketing efforts to effectively reach the target markets• Designed and produced event promotional videos on social media to create interest in our upcoming events• Assisted in pre-event operational tasks such as taking inventory of apparel, assisting with site equipmentdistribution, and assisting in the creation of on-site event books.• Executed social media and photography responsibilities during events to increase brand awareness and reach• Crafted and edited press releases to be shared on social media and with our media contacts

  • Marketing Coordinator

    • Jun 2016 - Feb 2019

    • Developed a method for tracking and analyzing email marketing metrics including open rate and click through rate to track email effectiveness•Designed marketing materials for events that were sent to over 100,000 team contacts•Coordinated and marketed philanthropic efforts in conjunction with company events•Coordinated marketing efforts and delivery of donations with our non-profit partners•Created design materials for company business proposals sent to potential company partners•Assisted in social media management to increase audience engagement•Designed Snapchat Geofilters for events used by over 734 participants and viewed by over 66,362 people•Coordinated the development of tournament logos through a third-party vendor•Managed website updates•Scheduled email marketing campaigns to effectively reach the target market•Managed a contact database of over 100,000 contacts

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  The Virginia Beach Field House

  • Virginia Beach, Virginia

  • Camps Intern

    • Jan 2016 - May 2016
    • Virginia Beach, Virginia

    • Created and distributed marketing materials for camp programs• Organized Registration for camp programs and activities• Helped organize paperwork and vendor contracts• Assisted in website management

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  Genesee Valley Outdoor Learning Center

  • Parkton, Maryland

  • Camp Counselor

    • Jun 2015 - Aug 2015
    • Parkton, Maryland

    As a camp counselor at Genesee Valley, I was responsible for leading the campers through daily activities while maintaining a safe environment since, the camp was located on a challenge course. I was responsible for the time management of the group as well as developing a fun group dynamic. I als...

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  Elite Tournaments

  • Columbia, Maryland

  • Sport Management and Marketing Intern

    • May 2014 - Aug 2014
    • Columbia, Maryland

    As a Sport Management and Marketing intern for Elite Tournaments, I had the opportunity to learn about the background logistics of hosting events such as soccer tournaments. I gained experience in all aspects of event planning ranging from logistics to marketing for the event. I also gained exper...

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  Padonia Park Club

  • Cockeysville, Maryland

  • Camp Counselor

    • Jun 2013 - Aug 2013
    • Cockeysville, Maryland

    As a camp counselor at Padonia Park Club, I was responsible for guiding the campers, ages 5-6, throughout the various stations at camp.I also acted as a liaison between the parents of the campers and Padonia Park Club.