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Cara Button is a seasoned sports executive with a proven track record of driving athlete engagement and community outreach. As a Senior Manager at the Canadian Olympic Committee, she spearheaded the development of the Game Plan, a benchmark for CSI's across Canada. With a strong background in recreation administration, Cara has held various roles at the Canadian Sport Institute Calgary, including Director of Stakeholder Relations and Game Plan Advisor. She has also worked at the National Institute for Burn Medicine, Brighton Hospital, and the Canadian Olympic Association, leveraging her expertise in event management, sponsorship, and public relations. Cara holds a Bachelor of Arts in Recreation Administration from Concordia University and has earned certifications in Communicating With Impact, Game Plan - Developing Your Leadership Presence Program, Indigenous Canada, and Mental Health from the International Olympic Committee and University of Alberta.

Credentials

  • COC - Communicating With Impact
    Smith School of Business at Queen's University
    Jan, 2024
    - Apr, 2026
  • COC-Game Plan - Developing Your Leadership Presence Program
    Smith School of Business at Queen's University
    Mar, 2023
    - Apr, 2026
  • Indigenous Canada
    University of Alberta
    Oct, 2021
    - Apr, 2026
  • Certificate in Mental Health
    International Olympic Committee – IOC
    Aug, 2021
    - Apr, 2026

Experience

  • Canadian Olympic Committee
    • Calgary, Alberta, Canada
    • Senior Manager Game Plan
      • Apr 2021 - Present
      • Calgary, Alberta, Canada

    • Director of Stakeholder Relations and Game Plan Advisor
      • 2018 - May 2021

      • Ambassador and media representative exemplifying CSI Calgary’s vision, mission, and values; fosters an organizational culture of engagement, performance consistency, and superior service• Oversee Marketing and Communication and Athlete Services departments; responsible for recruitment, performance management, training and development, and strategic human resource planning• Develop and implement strategic plan for CSI Calgary, which includes successful identification of additional revenue generation strategies such as offering expertise, knowledge, and services to a broader community audience• Spearheaded development of CSI Calgary Game Plan which has been recognized for its success in driving athlete engagement and utilized as a benchmark by CSI’s across Canada• Implement innovation and research into business operations by identifying trends and best practices• Coordinate mental health awareness initiatives including identifying and aligning with key community resources to drive access and provide mental health education to athletes and staff, reducing stigma and increasing understanding• Foster impactful and long-term relationships with key partners, government bodies, and agencies• Identify opportunities to leverage partnerships, as demonstrated in engaging Avenue Living to provide employment opportunities to athletes under Game Plan• Effectively manage numerous projects and fundraising events; events generating between $30K - $70K/event• Developed ‘Language Matters’ webinar providing Olympic and Paralympic athletes, coaches, and support staff training on how to utilize, adapt, and ensure respectful language among diverse populations

    • Life Services Manager, Game Plan Advisor
      • 2012 - 2018

      Game Plan supports athletes with goal setting, career development, education & transition planning to develop mentally stronger athletes who apply what they have learned as leaders in sport to the betterment of themselves and their communities.• Responsible for the delivery of Game Plan and Communication within CSI Calgary in addition to building relationships with athletes, coaches, alumni, National Sport Organizations, program partners, sponsors and donors

    • Life Services Manager
      • 2008 - 2012

    • Life Services Coordinator
      • 2006 - 2008

  • National Institute for Burn Medicine
    • Ann Arbor, Michigan, United States
    • Community Service Representative
      • 1992 - 1993
      • Ann Arbor, Michigan, United States

      • Coordinated firefighters and Jaycees across the State of Michigan to execute fundraising activities fof NIBM• Successfully initiated a project to teach fire safety and burn prevention to hundreds of union employees

  • Brighton Hospital
    • Ann Arbor, Michigan, United States
    • Recreation Therapist
      • 1989 - 1992
      • Ann Arbor, Michigan, United States

      • Initiated, created, and developed a recreation program for a new residential treatment facility fof adolescents who were addicted to drugs and alcohol

  • Canadian Olympic Association
    • Montreal, Quebec, Canada
    • Technical Assistant
      • 1987 - 1989
      • Montreal, Quebec, Canada

      • Coordinated registration and accreditation of Canadian team members at Pan American, Winter, and Summer Olympic Games• Coordinated special events: Calgary Winter Olympic Games team reception, Olympic Academy of Canada workshop, Annual General Meeting• Prepared grant requests for hiring summer students

Education

  • Concordia University
    Bachelor of Arts - BA, Recreation Administration

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Spectator Sports”

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