Experience

• 

  Primedia Broadcasting

  • South Africa
  • Broadcast Media Production and Distribution
  • 400 - 500 Employee

  • Creative Strategist

    • Apr 2022 - Present

    Together with key stakeholders, create engaging and effective multimedia campaigns that deliver on clients' objectives across Kfm 94.5 and 947.

  • Production Unit Manager (Creative Content Manager)

    • Jul 2018 - Apr 2022

    The management of a team of creatives at Primedia Broadcasting, spanning audio production, scriptwriting, design, video and digital content production for Primedia Broadcasting's stations and clients, with a focus on CapeTalk and Kfm 94.5. My focus is on ensuring that the team produces creative work of an exceptionally high standard; that work is on-brief, on-strategy, and on-deadline; and to ensure that our stakeholders across the Broadcasting, Marketing and Sales teams are provided with world-class creative service.

  • Content Business Manager

    • Jun 2016 - Jun 2018

    I led a team of content producers, editors, account managers and social media specialists to deliver holistic content solutions to clients. This work included creative content strategy, creative social media marketing, and paid media strategy.

• 

  Primedia Online

  • Content Business manager

    • Apr 2015 - Jun 2016

    Head of the content business of Primedia Online, which was comprised of Juice Content & Social and iafrica.com.Worked with a team of content producers, editors, account managers and social media specialists to deliver holistic content solutions to clients.Responsible for editorial direction of iafrica.com, including tracking, monitoring and measuring the performance of the site, and Juice Content & Social's continued growth in the content and social media spheres.

  • Managing Editor - iafrica.com

    • Jan 2014 - Apr 2015

    I managed the team of iafrica.com editors, and formulated and co-ordinated the editorial strategy for the site.

  • Social Media Manager

    • Sep 2011 - Jan 2014

    I oversaw the Primedia Online, iafrica.com, Juice Content and Dash of Lime social media accounts and campaigns.My job involved maintaining a high standard of posting across the various platforms, keeping abreast of local and international trends and ensuring that our sites and our clients' sites had a visible and trusted presence across the social networks.

  • Entertainment Editor

    • Jul 2009 - Jan 2014

    Responsible for management of Entertainment section of iafrica.com, including sourcing and publication of entertainment articles, writing features and reviews, conducting interviews, and managing the section's social media pages.

  • Junior Sports Editor

    • Dec 2008 - Jun 2009

    Editing work for foxsoccer.com. Multimedia production for iafrica.com

• 

  Juice Content

  • Social Media Manager

    • Aug 2012 - Jan 2014

    I managed the Juice Content social media properties and published to the learning area of the website, as well as managed social media accounts for a large financial services client and consulted on additional social media opportunities for potential clients.

• 

  365digital (Primedia)

  • Upper East Side, 31 Brickfield Road, Woodstock

  • Social Media Manager

    • Sep 2012 - Aug 2013
    • Upper East Side, 31 Brickfield Road, Woodstock

    Oversaw the 365 Digital social media accounts on behalf of Primedia Online.

• 

  Dash of Lime

  • Cape Town Area, South Africa

  • Social Media Manager

    • Aug 2012 - Aug 2013
    • Cape Town Area, South Africa

    I managed the Dash of Lime social media properties and consulted with the rest of the Dash of Lime team on social media opportunities for potential clients.