Bio
Credentials
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Coach Education Courses - Early Touches Certificate
The Scottish Football AssociationOct, 2004- Apr, 2026 -
CIM Dip. M -
CIMFeb, 1995- Apr, 2026 -
Cranfield University - The Essentials: Key Account Management Programme
Cranfield UniversityMar, 2010- Apr, 2026
Experience
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STIM
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Clydebank
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Key Account Manager
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Aug 2018 - Present
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Clydebank
To build positive and mutually beneficial relationships with my salmon farming customers. Achieve sales targets across a range of Aquaculture Pharmaceutical products including the leading innovation to support efficient and effective smoltification for Salmon Smolts - "Super Smolt".To provide technical support to producers to help decision making in the timing of Smolt transfer from fresh water to maximise health and production by ensuring "sea readiness"
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MSD ANIMAL HEALTH
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Perth, Scotland
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Senior Key Account Manager (Aquaculture)
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Jul 2015 - Present
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Perth, Scotland
Joined Aquaculture in a strategic career development move from companion animals.Preparing Key Account Plans, preparing & presenting tenders, consultative selling & negotiation, follow up, building relationships & problem solving,
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MSD ANIMAL HEALTH LIMITED
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Perth, Scotland
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Senior Regional Manager - Companion Animal Business Unit, Northern region
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Apr 2012 - Jun 2015
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Perth, Scotland
Strategic planning to achieve targets - forecasting and budgeting.Lead, manage, motivate, coach, develop, challenge, support and inspire a team of 10 business managers & 2 veterinary surgeons.Promoted to Senior Regional Manager after 1st year
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National Accounts Manager, Companion Animal Business Unit,
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Jul 2010 - Mar 2012
Achieve sales and profit objectives through preparing, implementing and following up key account and territory management plans through consultative selling and negotiation.Profitably manage, 8 buying groups, 2 Key Trade Accounts 120 small animal, mixed and equine practices. Build a professional relationship with 2 Scottish Vet Schools & Manage the PDSA Account (50 UK Hospitals)Launched "Top Dog" veterinary practice business club in conjunction with the Tannahill partnershipPromoted to Regional Manager.
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Senior Veterinary Business Manager - Companion Animals
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Jun 1999 - Jun 2010
Achieve profit sales & cost objectives in Scottish & Northern England territory.150 small animal, equine & large animal practices Promoted to Senior Veterinary Business Manager then promoted to National Accounts Manager
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McCaskie Farm Supplies
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Stirling Scotland
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Field Sales Manager
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May 1997 - May 1999
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Stirling Scotland
Profit accountability and responsibility via a team of dairy beef & sheep sales representatives selling direct to farm. Business development in larger agribusinesses through launch dairy, sheep & beef health plans, Also responsible for Marketing & PR activities including farmer meetingPioneer in electronic tagging.
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Mallinckrodt Veterinary
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Kinross, Scotland
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Farm Animal Product Specialist
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Feb 1994 - May 1997
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Kinross, Scotland
Coach VBM's to adopt business to business consultative selling skillsShare best practice co-ordinate VBM input into marketing plans for 2 leading brands of cattle vaccines.
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MSD AGVET
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Westhill, Aberdeen Scotland
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Senior Representative
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Jun 1986 - Feb 1994
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Westhill, Aberdeen Scotland
Achieve sales and profit objectives in 3 Trade Accounts, 1 Veterinary Wholesaler & 17 Veterinary Practices plus direct farm calling.Promoted to Senior Representative
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Meat & Livestock Commission
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Aberdeen, Scotland
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Beef Specialist
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Jun 1984 - May 1986
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Aberdeen, Scotland
To improve the business efficiency and profitability of beef producers through paid for commercial costings and pedigree weight recording.Promoted to Beef Specialist
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Minsups Lmt
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Nairn, Scotland
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Sales Representative
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Dec 1982 - May 1984
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Nairn, Scotland
Hit sales targets by selling minerals to sheep, beef & dairy farmers.
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Education
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1978 - 1982University of Aberdeen
BSc Agriculture, Agriculture, General -
1972 - 1978Nairn Academy
PHYSICAL SCIENCES, A Chemistry, A Biology, A Geography, C English & C Maths
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