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Bio

Camilo Medrano, a seasoned digital specialist, has established himself as a versatile leader in the marketing industry. With native fluency in Spanish and full professional proficiency in English, Camilo excels in managing and optimizing paid media campaigns across multiple platforms. His experience spans over a decade, with notable roles at OMG, Teleperformance, Qatar Airways, and Convitur, where he has developed and executed strategies for audience targeting, creative execution, and performance tracking. Throughout his career, Camilo has consistently demonstrated his ability to drive results, improve workflows, and enhance client satisfaction. His expertise in project management, communication, and leadership has enabled him to collaborate effectively with internal teams and deliver seamless execution and reporting. Camilo's achievements include improving campaign workflows and optimizations, enhancing overall performance, and driving business growth through strategic marketing and social media campaigns. Currently based in Bogotá, Colombia, Camilo continues to leverage his skills and experience to drive innovation and excellence in the marketing industry. His dedication to staying up-to-date with evolving trends and tools has earned him a reputation as a trusted and results-driven professional.

Experience

    • Colombia
    • Construction
    • 1 - 100 Employee
    • Digital specialist social
      • Dec 2024 - Present
      • Bogotá

      Manage and optimize paid media campaigns across multiple platforms, ensuring alignment with client objectives and key performance metrics. Develop strategies for audience targeting and creative execution, adapting to evolving needs and trends. Collaborate with internal teams to deliver seamless execution and reporting.
      Achievement: Improved campaign workflows and optimizations, enhancing overall performance and client satisfaction.

    • Spain
    • Business Consulting and Services
    • 200 - 300 Employee
    • Meta Marketing Pro
      • May 2024 - Dec 2024
      • Bogotá

      Managed and optimized Meta advertising campaigns for diverse clients, using data-driven strategies to improve engagement, reach, and cost efficiency. Advised advertisers on best practices and platform updates, helping them align campaign goals with Meta’s evolving tools and algorithms. Led audience segmentation, creative planning, and performance tracking, ensuring campaigns met KPIs and maximized ROI.

    • Customer Services Agent
      • Feb 2020 - Dec 2023
      • Doha

      Provided high-quality customer service (B2B & B2C) across multiple communication channels, ensuring excellent client support and satisfaction. Executed sales strategies, including up-selling and cross-selling, to maximize revenue and enhance customer experience. Contributed to business growth by assisting in the development and implementation of action plans to increase reservation sales and optimize service operations.

    • Colombia
    • Travel Arrangements
    • 1 - 100 Employee
    • Customer Services and Sales Coordinator
      • Jun 2015 - Dec 2019
      • Bogota

      Led the development of strategic marketing and social media campaigns, ensuring effective budget allocation and action plans to maximize brand visibility and engagement. Optimized corporate service delivery by implementing tailored client solutions and leveraging data-driven insights to enhance customer experience and business performance. Strengthened B2B relationships and negotiations, driving profitability while delivering exceptional service experiences, supported by in-depth sales analysis and reporting.

    • Customer Services Supervisor
      • Aug 2011 - May 2015
      • Bogota

      Created and managed engaging content across multiple digital platforms, including e-newsletters, websites, blogs, and social media. Handled travel logistics and client services, ensuring seamless coordination of visas, hotel bookings, and ticket reservations. Supported sales and financial operations, collaborating on corporate bidding strategies and overseeing billing, accounting, and financial reporting. Contributed to enhanced ad performance and client retention through strategic targeting and optimization.

Education

  • 2001 - Present
    Liceo Psicopedagogico Tibabita
    High School Diploma, H

Services

Industry Focus. “Construction”

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