Experience

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  Hh Global

  • Copy Editor

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  HH Global Marketing Services

  • Copy Editor

    • May 2016 - Present

    Proof and edit agency copy on behalf of premier client's brands.

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  Self-Employed

  • Melrose, MA

  • Marketing Consultant and Content Strategist

    • Oct 2014 - Present
    • Melrose, MA

    Northshore magazine—Andover, MA *Writing corporate marketing collateral and ad sales materials for 2016 C-4 Analytics—Saugus, MA *Corporate Communications: press releases, award submissions, and social media championing this boutique digital agencyWinterline Global Skills Student Travel Program—Cambridge, MA*Contract position assisting the VP of Marketing to promote the launch year of the Winterline Global Skills Program*Brand strategy and execution of digital marketing and corporate communications efforts *Content strategy, social media, blog management, email campaigns, and e-newsletters*All digital marketing and content execution using HubSpot CMS & CRM*Creative direction and copywriting of brand collateral and direct mail initiatives*Customer acquisition and lead follow-up *Conference planningEuro-Pro—Newton, MA, 1/15 - 2/15*Contracted to write and edit website product descriptions for Shark Vacuums and Nutri Ninja Blenders for retailers such as Target and Walmart

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  TeenLife Media, LLC

  • Brookline, MA

  • Director of Marketing & Content; Managing Editor of Special Publications & Life with Teens Magazine

    • Oct 2010 - Nov 2014
    • Brookline, MA

    *Oversee marketing team and budget*Outbound MarComm: Responsible for b2c marketing and advertising/press efforts to increase brand awareness and achieve aggressive member acquisition goals*Inbound MarComm: Execute social media strategy on all major players to increase site traffic *Content Strategy: Manage editorial focus, art direction, and consumer distribution of site content, blog, e-marketing, and TL's digital and print publications including parenting magazine, Life with Teens*Active b2b marketing/sales integration across platforms to deliver revenue growth*Life with Teens Magazine received a 2014 Media Industry News (min) Editorial & Design Award, a respected honor in publishing.

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  Self-Employed

  • Boston, MA

  • CCH Communications

    • Jul 2002 - Oct 2010
    • Boston, MA

    *Long-term marketing contracts at Boston magazine, The Pohly Company Custom Publishers, Arnold Worldwide, and Mom Central Consulting-Pitch work: Brainstormed and presented multi-tiered promotions to achieve brand marketing objectives-Freelance copywriting for presentations, web, print, and collateral for ongoing clients*Copy and art direction in Managing Editor role of Special Ad Sections for Boston magazine, Yankee Magazine, and Community Newspaper Group

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  STUDENT ADVANTAGE, INC., Boston, MA

  • Boston, MA

  • Assoc. Director, Corporate Marketing & Sr. Mktg Manager, SA Marketing Group

    • 2000 - 2002
    • Boston, MA

    *As Associate Director assisted VP of Corporate Marketing with daily responsibilities including:-Formalizing the marketing plan, budget, and corporate creative strategy-Creating all trade communication and b2b marketing collateral-Executing trade show displays and event coordination*As Sr. Marketing Manager, SA Marketing Group (Campus Promotion & Event Division) was responsible for brand relaunch “as the leader in youth marketing” for advertisers targeting college students -Developed new brand identity: positioning, logo, collateral, and dynamic corporate video -Partnered with Art Director to create the first-ever SAMG ad campaign of capabilities -Handled all trade advertising and public relations outreach for the group including b2b buy in trades*Brainstormed multi-tiered campus promotions as part of the "big idea" pitch team -Clients included AT&T, MBNA, and P&G to name a few

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  Boston Magazine

  • Boston, MA

  • Marketing & Special Events Manager

    • 1998 - 2000
    • Boston, MA

    *Created marketing collateral, added-value proposals, and in-book special advertising sections for magazine and clients*Managed all aspects of Design Home 2000—a $2 million decorator show house -Prospected sponsors and attended sales calls to present targeted opportunities -Coordinated professional photo shoot and 56-page in-book section -Assisted with PR efforts, which garnered significant press attention -Coordinated home tours and on-site advertiser events*Secured and executed the participation of 30 restaurants and 30 retailers as part of the event management team for annual Best of Boston® party with more than 1,000 attendees

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  YM magazine (Young & Modern teen pub)

  • New York, NY

  • Promotion Manager

    • Jul 1997 - Jul 1998
    • New York, NY

    *Worked with marketing department, sales staff and teen advertising clients to: -Create and implement multi-tiered added-value programs -Write proposals, presentations, and advertiser-sponsored special sections*Managed day-to-day responsibilities of promotion staff*Executed YM’s first-ever teen concert starring Britney Spears at the Shrine in L.A.

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  The Hearst Corporation

  • New York, NY

  • Good Housekeeping Magazine, Associate Marketing Manager & REDBOOK Magazine, Promotion Coordinator

    • Apr 1995 - Jul 1997
    • New York, NY

    *Developed and implemented merchandising programs for advertisers*Wrote and edited copy for presentations, proposals, media kit, and in-book sections*Managed special events and retail tie-in promotions*Coordinated all aspects of 10-market Mall Tour with over 50 participating advertisers