Experience

• 

  French Chamber of Commerce in Singapore (FCCS)

  • Singapore

  • Membership and Project Manager

    • Nov 2023 - Present
    • Singapore

• 

  Catalina Marketing France

  • France
  • Advertising Services
  • 200 - 300 Employee

  • Marketing & CRM Project Leader

    • Jan 2021 - Jun 2022

    - Managed a team of 11 consultants- Developed a customer portfolio - Oversaw new business solutions program- Supervised consultant team recruitment programPast or current clients : Nestlé, P&G, ABinBev, Danone, Bacardi, Henkel

  • Marketing & CRM Project Senior Consultant

    • Jan 2018 - Jan 2021

    In addition of below missions- Managed a team of 3 consultants- Supervised onboarding and training programs for consultants

  • Marketing & CRM Project Manager

    • Oct 2015 - Dec 2017

    - Conducted consumer behaviour research on FMCG clients- Analysed shopper & retail data and performed an in-depth diagnosis of brand stakeholders- Designed instore & digital targeted campaigns to reach client’s objectives (selected & converted compatible buyers, increased consumer loyalty, grew market share...)- Monitored & optimized CRM campaigns to reach targets within client’s budget- Measured & presented final results and future improvements to clients with a brand growth objective

• 

  Nestlé

  • Noisiel

  • Assistant Brand Manager - Beverages

    • Jan 2015 - Jun 2015
    • Noisiel

    Brand planning : - Defined drivers of growth for Nesquik® and developed annual marketing plans - Defined and recommended key action plans and course corrective actions through trends and business analysis - Provided insights thanks to analytical skills, a critical thinking and a problem-solving mind-set : Nielsen panels analysis, monthly reports Advertising and promotion : - Defined the marketing activation calendar (on & off line) - Managed and build a strong relationship with all cross-functional teams and external agencies - Defined and implemented Point of Sales Material, on-pack and media strategy for Nesquik® - Monitored and managed the advertising and promotion spends Lead events : - NESQUIK® x PLAYMOBIL® partnership : packaging, POSM, CRM, events, newsletter, etc. - Boost on volumes : +9,6%/ +140T on the activation period - NESQUIK® x Disney Hachette Presse partnership as “Clubs de Plage Mickey” - Brand awareness and engagement activation : 95 beach clubs branded and sponsored by Nesquik® ; 360 000 kids exposed

• 

  Marie - Groupe LDC

  • Rungis

  • Assistant Brand Manager

    • Jul 2013 - Jun 2014
    • Rungis

    Brand management : - Monitoring and management of convenience food portfolio : Value : €63M (+3.3%) / Volume: 5KT (+3.3%/year) / +1.3 pt of value market share in 1 year- Ensured maximum margins and market share for each brand- Monitored market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. New product and innovation launch : - Launch of a new range « Secret de Cuisine by Marie » : market researches, product development, market launch initiative lead, sales force toolkits development- Supervise graphic chain and printing process

• 

  Autres

  • Others

    • May 2009 - Sep 2011

    Real estate internship (2 months) ; Customer adviser at La Grande Récré (1 mois)