Experience

• 

  Wieden+Kennedy São Paulo

  • Brazil
  • Advertising Services
  • 100 - 200 Employee

  • Managing Director

    • Jan 2024 - Present

  • Head of Account Management

    • Jan 2023 - Dec 2023

  • Group Account Director

    • Jan 2022 - Jan 2023

  • Senior Account Director

    • Jun 2019 - Jan 2022

    Clients: Facebook BR + USA (Tech), Nike (Sportswear), HBOMAX Latin America(Entertainment)Responsible for managing a squad of over 15 people from the account, strategic planning, creative and media teams for the stated clients. Servicing of local and global clients, leading workforces and supervising campaign developments and deployment across different countries. For Facebook specifically, after managing the Brazilian launch campaigns, supervised the lastround of campaigns from W+K for the US team.Accountable for Budgetary & Profitability Forecasts related to the managedaccounts. Lead various bidding processes focused on prospecting new clients.

• 

  Pingo Praia

  • São Paulo, Brazil

  • Founder and Partner

    • Jun 2017 - Present
    • São Paulo, Brazil

    Children's Online Swimwear Brand Responsible for creating the brand’s concept, in addition to developing, coordinating and implementing all aspects related to the brand’s official launch and maintenance. Management of the entire production chain.Desk and Field Research of retail partners and events focused on the ultimate promotion and dissemination of the brand.Budget Management and performance tracking, responsible for offering operational solutions based on the results.Responsible for Sales and Customer Relations.Creation and execution of the brand’s entire Communications & Media Strategy.

• 

  NBS

  • Rio de Janeiro, Brazil

  • Account Director

    • Oct 2014 - Mar 2017
    • Rio de Janeiro, Brazil

    Clients: O Boticário (Beauty), Supercell (Tech) and Petrobras (Oil and Gas)Responsible for supervising the entire Planning process, Creative Development, Media Approach and execution of each client’s Communications Strategy.Responsible for directly managing a team of nine professionals in the Accounts Management department, as well as indirectly overseeing over 10 professionals from other teams.Active engagement in the development of a Goal Plotting Program and Strategic Tracking for the agency’s brands.Responsible for leading Team Building exercises within the Accounts Management department.Accountable for Budgetary & Profitability Forecasts related to the managed accounts

• 

  DM9DDB

  • Rio de Janeiro, Brazil

  • Account Director

    • Mar 2013 - Oct 2014
    • Rio de Janeiro, Brazil

    Clients: O Globo (Newspaper), GNT (Pay TV Lifestyle Channel), Odebrecht (Construction Company), Acer (Tech) and Ypioca (Alcoholic Beverage) Managed processes related to campaign developments across all stages: Planning, Creative, Production and Media.Responsible for developing, deploying and tracking online and offline media communication strategies. Responsible for designing actions for the Trade Market (agencies and clients). Strategic planning focused on innovative positioning for all managed brands.

• 

  F/Nazca Saatchi & Saatchi

  • São Paulo, Brazil

  • Account Director

    • May 2008 - Feb 2013
    • São Paulo, Brazil

    Clients: Trident (Gum), Nike (Sports), Electrolux (Appliances), Unibanco AIG (Insurance), Revista Piauí (Magazine), Associação Nacional dos Jornais (ANJ) (National Newspapers Association), Pinacoteca (Museum), Tucca (ONG) and AfroReggae (ONG) Promoted in March 2012 to Account Manager and in February 2012 to Account Director.Oversaw the conception of two awarded communication cases: "Republica Popular do Corinthians" for Nike and Curiosism for Pinacoteca.Responsible for outlining client briefings collected at meetings, management of campaign schedules and production budgets, as well as internal processes (Creative Briefs, Accounting, Production Timelines, Design, etc.).Responsible for implementing singular communication assets focused on the POS, such as shop windows, interactive content, Direct Marketing promotions, etc.Participated in the planning and positioning assessment process of innovative trademark images for assorted brands, such as Pinacoteca, Electrolux and Tucca. Responsible for integrating on and offline actions, as well as taking part in content development and broadcast on social networks.Strategic planning contributions for product and campaign launches.

• 

  Leo Burnett Brazil

  • Account Executive

    • May 2007 - May 2008