Experience

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  DIVE Studios

  • Account Manager

    • Jun 2024 - Present

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  Grail Talent

  • Talent Manager

    • Jan 2023 - Present

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  Edelman Brasil

  • Brazil
  • Public Relations and Communications Services
  • 100 - 200 Employee

  • Account Executive

    • Jul 2022 - Jun 2024

    As an Account Executive, I develop and implement approved strategic brand and corporate plans for clients such as: The HEINEKEN Company, Kimberly-Clark, and Unilever. In this role, I mainly produce content for the press and influencers: guidelines, pitches, press releases, reports, giftings, media briefings, etc. I also support crisis management: tracking requests, positioning the company, monitoring the impact in the press and preparing reports on the repercussions. Lastly, on a daily basis, I build relationships with the press and influencers, while also, monitoring the news pick-ups and client KPIs.

  • Associate Account Executive

    • Mar 2022 - Jul 2022

    As an Associate Account Executive, I had to develop and implement approved communication plans and strategies/actions for retail client, Tok&Stok. I produced content for the press and influencers: guidelines, pitches, press releases, letters, invitations, media briefings, etc. I also, supported crisis management: tracking requests, monitoring the impact in the press, preparing of reports on the repercussions. Lastly, I built relationships and client image with the press and influencers, while also, monitoring the daily news clipping.

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  VALLEY Magazine (Penn State)

  • State College, Pennsylvania Area

  • Business Director | Digital | Marketing | Communication | PR | Publicity | Media | Influencer

    • Feb 2018 - Jan 2021
    • State College, Pennsylvania Area

    As the business director of VALLEY Magazine, I am responsible for overseeing the entirety of the business staff, represented by the Advertising, Events, Finance and Public Relations divisions. I work closely with all directors to ensure that each division is working cohesively and being productive at each meeting. Throughout the year I collaborate with each director in order to come up with innovative approaches and develop well-rounded, skilled individuals who produce high-quality work and a successful magazine.

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  Ruby Love

  • New York, United States

  • Digital Marketing Intern | Communication | Publicity | Media | Influencer

    • Sep 2020 - Dec 2020
    • New York, United States

    As a Digital Marketing Intern, I have been able to work alongside the Marketing team to execute influencer marketing strategies and campaigns such as the Period Talks Campaign and the Bliss Campaign, among others. I also identify potential new talent, support pitch development, and review branded content ensuring alignment with Ruby Love’s mission. Lastly, I assist the team with the upkeep of digital and PR campaigns by placing influencer orders, tracking coverage, reporting key metrics, compiling content and contracts, and submitting invoices for payment.

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  B/HI

  • Public Relations Intern | Digital | Communication | PR | Publicity | Media | Influencer

    • Jun 2020 - Aug 2020

    Interned at a mid-sized, independent PR agency. Where I wrote interview briefs and event-focused pitches to make sure the clients were expanding their influence. I also created publicity calendars and pick-up grids for clients, including DC Universe, Schell Games and Tempo.

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  Public Relations Student Society of America (PRSSA)

  • Digital Media | Communication | PR | Publicity

    • Aug 2018 - Jan 2020

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  Fingerprint Communications

  • Greater New York City Area

  • Public Relations Intern | Digital | Marketing | Communication | PR | Publicity | Media

    • May 2019 - Jul 2019
    • Greater New York City Area

    I interned at Fingerprint Communications, a boutique full-service public relations, and marketing agency with headquarters in New York and Los Angeles. Where I worked on digital media coverage, special events, talent relations, and product placement.

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  Society19

  • Freelance Writer | Digital | Communication | Media

    • Sep 2017 - Oct 2018

    I wrote several articles targeted towards college students, about beauty and lifestyle. I also learned how to be a freelance writer and had several well-received articles published on their website