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Callum Gracie profile image

Callum Gracie

SEO Adviser | Business Development Manager at JSL Media Pty Ltd
Intro Book
Seasoned sales and marketing professional with experience in digital marketing and team leadership.
  • Claim this Profile
Location
Canberra, Australian Capital Territory, Australia, AU
Skills
  • Sales And Marketing
  • Project Management
  • Team Leadership
  • Trumpet
  • Saxophone
  • Show all
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Bio

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Callum Gracie is a seasoned sales and marketing professional with experience in digital marketing, team leadership, and project management. He has worked in various industries, including real estate, music, and education, and has developed skills in SEO, SEM, and social media marketing. Callum holds a Bachelor of Music from the Australian National University and has certifications in digital marketing and music performance.

Credentials

  • Cinema 101 Certified
    IMAA - Independent Media Agencies Australia
    Dec, 2023
    - Apr, 2026
  • SEO Agency Accelerator
    Gotch SEO Academy
    Dec, 2023
    - Apr, 2026
  • Regional 101 Certified
    IMAA - Independent Media Agencies Australia
    Oct, 2023
    - Apr, 2026
  • IMAA Out Of Home Certified
    IMAA - Independent Media Agencies Australia
    Sep, 2023
    - Apr, 2026
  • IMAA TV Certified
    IMAA - Independent Media Agencies Australia
    Sep, 2023
    - Apr, 2026
  • IMAA Media 101 Certified
    IMAA - Independent Media Agencies Australia
    Aug, 2023
    - Apr, 2026
  • Semrush Site Audit Course
    Semrush
    Aug, 2023
    - Apr, 2026
  • Keyword Research With SEMRUSH
    Semrush
    Jul, 2023
    - Apr, 2026
  • SEO Principles
    Semrush
    Jul, 2023
    - Apr, 2026
  • Digital Marketing
    HubSpot Academy
    Mar, 2023
    - Apr, 2026
  • Hubspot Agency Partner Certification
    HubSpot
    Mar, 2023
    - Apr, 2026
  • Hubspot Agency Partner Certification
    HubSpot Academy
    Mar, 2023
    - Apr, 2026
  • Hubspot Agency Partner Certification
    HubSpot Academy
    Mar, 2023
    - Apr, 2026
  • SEO II
    HubSpot Academy
    Mar, 2023
    - Apr, 2026

Experience

  • JSL Media Pty Ltd
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • SEO Adviser | Business Development Manager
      • Jan 2024 - Present

    • Digital Marketing Advisor
      • Apr 2023 - Jan 2024

      With JSLmedia, I advise executive marketing teams and local business owners on how to best strategise their internal digital marketing efforts to help drive increase website traffic, Google authority and online presence through various marketing platforms (Google Ads, Re-targeting, SEO, UX Design, Digital TV and PR).

  • Rawson Group
    • Canberra, Australian Capital Territory, Australia
    • New Home Consultant
      • Apr 2022 - Apr 2023
      • Canberra, Australian Capital Territory, Australia

      - Selling contract homes, house and land packages and display homes based on a quota arrangement to consistently meet KPI’s.- Network and develop strong relationships with Real Estate Agents and Land Developers.- Qualify clients through budgets, perform site inspections, complete paperwork and documentation of sales tenders in line with company procedure.- Develop and maintain company CRM database through Salesforce and submit weekly reports.- Manage Googong display home independently.

  • GJ Gardner Homes
    • Gisborne, Victoria, Australia
    • New Home Sales Specialist
      • Jun 2021 - Apr 2022
      • Gisborne, Victoria, Australia

      - Apply contemporary sales techniques to negotiate profitable new home sales with a wide range of clients and to consistently achieve sales targets.- Build and maintain sound relationships with industry stakeholders, and quickly develop industry and product knowledge.- Apply communication skills to deliver sales, and to negotiate and manage internal and external relationships.- Effectively manage competing deadlines and high volumes of tasks while maintaining a strong attention to detail.- Manage all administrative components, including sales paperwork, customer databases, Microsoft Office, Salesforce, Archistar and other sales systems.

  • International Artists League
    • Brisbane, Queensland, Australia
    • Sales Manager & Head Producer
      • Nov 2018 - Jun 2021
      • Brisbane, Queensland, Australia

      - Successfully established the Queensland branch of the company, including recruiting an entire creative team to service the region and a team of three high performing producers.- Developed and implemented 27 successful SEM (Google Ad) campaigns used across our USA, Canada, UK & Australian companies (many are still being used today). - Designed and developed innovations in the sales pipeline taken up by the CEO and implemented company-wide, improving the organisation’s ability to respond to increasing enquiries by automating processes and increased client follow-up compliance (Internal CRM).- Studied and Co-Led a strategic SEO strategy, targeting link building, keyword gap, competitor analysis and creative copywriting with our lead marketing team in NYC. The results of this campaign saw a 306% increased average to the companies organic traffic within just 7 months and increased Domain Authority by an average of 10%. With the measured success of this campaign, the strategy was studied, mapped out, and adopted (tailored by location) across 17 private companies internationally, seeing a positive ROI each year.- Curated, Directed, and Strategised a series of 10 promotional videos that were successfully implemented Nationally in a well-executed SEM Google campaign & Social Media advertising campaign, with the key objective to create content that was focussed on the ideal buyer's journey. This included a mix of inspirational, Educational & Performance style content which included targeted CTA’s, converting qualified leads into paying (and excited) clients.- Worked directly with the CEO in New York to build and maintain our own CRM platform to assist in the tracking and monitoring of the client buying journey, sales tracking and online sales training modules. This platform was rolled out internationally and is now a key component of the IAL's on-going success.

  • Baker Boys Band
    • Canberra, Australian Capital Territory, Australia
    • Producer & Professional Musician
      • Jan 2016 - Oct 2018
      • Canberra, Australian Capital Territory, Australia

      - Managed an estimated 650 events between 2016 - 2018, and successfully booked over 800 artists at over 150 venues across ACT & NSW.- Pioneered add on services for the company which demonstrably increased profit margins and the client experience, including lighting, photo booths, laser signage, giant games, and more. - Established and implemented the overarching codes of conduct for artists, which ensured behavioural alignment with organisational expectations at events.

  • QUEANBEYAN HIGH SCHOOL
    • Queanbeyan, New South Wales, Australia
    • Classroom Teacher
      • Jan 2015 - Dec 2016
      • Queanbeyan, New South Wales, Australia

      - Develop and deliver music education for students in year 7 to year 12, as well as general relief in other subjects.- Plan lessons and report on student outcomes in accordance with school objectives and the broader Australian curriculum, applying pedagogical and curriculum expertise to support the individual development of all students.- Work effectively as a member of a team and school community, providing support and advice to other teachers, integrating education across subjects, and nurturing holistic student development.

  • Canberra High School
    • Canberra, Australian Capital Territory, Australia
    • Classroom Teacher
      • Aug 2012 - Dec 2014
      • Canberra, Australian Capital Territory, Australia

  • ACT Education & Training Directorat
    • Relief Teacher
      • Jun 2012 - Aug 2012

Education

  • 2010 - 2012
    The Australian National University
    Bachelor of Music, Music Practice
  • 2012 - 2013
    University of Canberra
    Graduate Diploma, Education (Secondary Music)
  • 2010 - 2011
    NMIT Fairfield (TAFE)
    Certificate IV, Music Performance
  • 2003 - 2009
    Ballarat High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising Services”

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