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Callie England profile image

Callie England

Marketing Director at UMKC Innovation Center
Intro Book
Seasoned marketing and branding professional with a strong background in graphic design and creative direction.
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Location
Kansas City, US
Skills
  • Graphic Design
  • Marketing
  • Social Media
  • Creative Direction
  • Brand Development
  • Show all
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Bio

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Callie England is a seasoned marketing and branding professional with a strong background in graphic design, social media, and creative direction. She has held various leadership roles, including Marketing Director at UMKC Innovation Center, Managing Brand Director at WallyGrow, and Creative Director at Racket Group. Callie holds a Bachelor of Fine Arts degree from Kansas City Art Institute and a Mass Communications degree from Baker University. With over 15 years of experience in the industry, Callie has developed a unique blend of creative and business acumen, making her an effective leader and problem-solver. She is well-versed in brand development, social media marketing, and graphic design, and has a proven track record of driving growth and innovation in her previous roles.

Experience

  • Umkc Innovation Center
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2023 - Present
      • United States

      Merging my entrepreneurial and branding experience, I work within the UMKC Innovation Center to further help connect, support, sustain, and empower entrepreneurial efforts within the region and across the country. Helping to build awareness of programs such as KCInvestED, KCSourceLink, Digital Sandbox, and Tech Venture Studios, to name a few.

  • Wallygrow
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Managing Brand Director
      • Jan 2017 - Jan 2022
      • Kansas City, Missouri, United States

      - Spearheaded a company rebrand and internal restructuring to grow B2B and B2C global sales - Leveraged creative output and influencer partnerships to grow social audiences and brand awareness by over 1200% - Identified new business opportunities in the trade and commercial sector to represent 35% of total company revenue after 24 months of deploying - Drove new product development and strategic add-on SKUs to generate an additional 25% in monthly revenue and increase customer UPT - Expanded distribution, retail, and wholesale channels

  • Pbs Fabrics
    • Textile Manufacturing
    • 1 - 100 Employee
    • Managing Brand Director
      • Jan 2017 - Dec 2021
      • Kansas City, Missouri, United States

      - Spearheaded a company rebrand and artist restructuring to grow B2B and B2C sales - Secured socially influential artists to increase new product output and turn rate per account - Built and managed an internal design team to increase creative and marketing output - Developed an exclusive brand partnership with Fabric.com/Amazon to utilize high-profile artists and increase sell-through rate

  • Rawxies
    • United States
    • Food Production
    • 1 - 100 Employee
    • Managing Brand and Creative Director, founder
      • Jan 2011 - Jan 2017
      • Kansas City, Missouri

      - Identified go-to-market strategies and business opportunities in the natural food sector to grow national sales year-over-year - Designed product branding and promotional plans to secure national key accounts such as Natural Grocers, Whole Foods, and Dean & Deluca, totaling over 2,000 points of sales with distribution and broker representation - Expanded the product line into strategic retail growth markets outside of traditional grocery to drive an additional 30% in new channel revenue - Leveraged strategic marketing campaigns to win highly coveted awards - Raised multiple rounds of funding and executed quarterly shareholder meetings

  • Racket Group
    • Kansas City, Missouri Area
    • Creative Director
      • May 2006 - Apr 2011
      • Kansas City, Missouri Area

      - Utilized innovative market trends in textiles and cosmetics to secure design contracts for global clients - Created the first buy-on-board kit in domestic travel history - Organized and attended international trade shows - Spearheaded a kick-back revenue generation program for domestic carriers

Education

  • 2005 - 2008
    Kansas City Art Institute
    Bachelor of Fine Arts (BFA), Design
  • 2002 - 2005
    Baker University
    Mass Communications

Suggested Services

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Industry Focus. “Graphic Design”

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