Experience

• 

  PGA TOUR Superstore

  • United States
  • Retail
  • 700 & Above Employee

  • National Director Field Marketing

    • Sep 2021 - Present

  • National Field Marketing Manager

    • Jun 2020 - Present

• 

  Edible Arrangements

  • United States
  • Retail
  • 700 & Above Employee

  • Sr. Manager, Field Marketing

    • Feb 2019 - Jun 2020

  • Integrated Marketing Manager

    • Feb 2019 - Feb 2019

  • Integrated and Field Marketing Manager

    • Feb 2019 - Feb 2019

• 

  DR Horton

  • Greater Atlanta Area

  • Marketing Manager

    • Oct 2014 - Feb 2019
    • Greater Atlanta Area

    • Direct and implement consumer marketing programs for over 50 new home communities, meeting greater than 17.5% ROI and 17.5% PTI year over year goals for Atlanta Division of DRH, America’s #1 Builder since 2002 (NAHB)• Manage $1.6 M in annual marketing resources to support winning brand strategi...

• 

  Paradigm Builders

  • Rockledge, FL

  • Marketing Director

    • Jan 2014 - Oct 2014
    • Rockledge, FL

    • Oversaw launch of custom home and pool building company• Developed and managed Paradigm Builders brand, including branded collateral, company name and graphic design, website development, SEO, SEM, new home and pool sales support, strategic signage plan

• 

  Crane Sales Company

  • Greater Atlanta Area

  • Supervising Retail Merchandiser

    • 2006 - 2011
    • Greater Atlanta Area

    • Managed and performed planogram and department resets, product launches, service continuity and detailing, POP placements and display set-ups in major food and drug store chains for the Retail Services Division of a premiere manufacturer’s representative

• 

  Nike

  • Greater Atlanta Area, Miami

  • Marketing Consultant

    • 2002 - 2006
    • Greater Atlanta Area, Miami

    • Supervised implementation of retail marketing plan and brand strategies for new store openings in Atlanta and Miami markets in support of Retail Division brand initiatives

• 

  NIKE, Inc.

  • Greater Atlanta Area

  • Marketing Manager

    • Jul 1993 - Jul 1999
    • Greater Atlanta Area

    • Executed corporate marketing plans to support brand initiatives in retail and outlet stores through targeted special events, public relations and B2B relationships while managing a $900K+ budget and three-member team in the Atlanta, Boston and Miami markets• Traveled to major US markets identif...

• 

  New York Times Co.

  • Greater Atlanta Area

  • Marketing Manager

    • Feb 1992 - Nov 1992
    • Greater Atlanta Area

    • Established strategic marketing department to support advertising sales staff• Instituted a business/advertiser training course on “Effective Marketing Techniques”• Developed point-of-purchase materials to enhance product merchandising at retail outlets• Assessed market demographics for segment...