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Caleb Wong profile image

Caleb Wong

Assistant Marketing Manager at Generation Hong Kong
Intro Book
Digital marketing expert with 10+ years of experience in E-commerce and social media marketing.
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Location
Kowloon, Hong Kong SAR, HK
Languages
  • Mandarin Native or bilingual proficiency
  • Cantonese Native or bilingual proficiency
  • English Professional working proficiency
Skills
  • Social Media Marketing
  • E Commerce
  • Advertising
  • Customer Relations
  • E Commerce Optimization
  • Show all
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Bio

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Caleb Wong is a seasoned digital marketing professional with 10+ years of experience in E-commerce, social media marketing, and advertising. He has held various roles, including Assistant Marketing Manager at Generation Hong Kong and Lead - Digital Marketing at scandale éco-lingerie. Caleb is proficient in multiple languages, including Mandarin, Cantonese, and English, and holds certifications from Google Digital Garage and Google Analytics Individual Qualification.

Credentials

  • Google Digital Garage
    Google
    Jun, 2020
    - Apr, 2026
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Jun, 2020
    - Apr, 2026

Experience

  • Generation Hong Kong
    • Hong Kong SAR
    • Assistant Marketing Manager
      • Aug 2022 - Jul 2023
      • Hong Kong SAR

  • scandale éco-lingerie
    • Hong Kong SAR
    • Lead - Digital Marketing
      • Aug 2021 - Aug 2022
      • Hong Kong SAR

  • Ausupreme International Limited
    • Hong Kong SAR
    • Digital Marketing Officer
      • Nov 2020 - Jul 2021
      • Hong Kong SAR

  • Clickwise Network
    • Hong Kong
    • Advertising Services
    • 1 - 100 Employee
    • Senior Affiliate Manager
      • Nov 2018 - Aug 2020

      • Lead 1 account manager & 2 affiliate executives to achieve ambitious sales target.• Drive business development and account management across a portfolio of MNC merchants.• Propose innovative digital campaigns to boost online sales (average US$ 4.5M / month).• Acquire new partners to grow the affiliate scheme.• Collaborate with merchants and publishers on program execution & content development.• Analyse campaign activity to ensure affiliates deliver the best ROI.• Coach team members to ensure their quality of work.

    • Affiliate Manager
      • Nov 2016 - Oct 2018

  • ChineseAN.com
    • Affiliate Account Executive
      • Sep 2015 - Nov 2016

      • Developed, managed & retained affiliate partnerships• Captured merchants’ potential & seasonal opportunities for additional business• Entered Singapore markets and recruited KrisflyerSpree as the publisher• Analyzed data to optimize strategies for best ROIs

  • King Champion Industries
    • Sales & Marketing Assistant
      • May 2014 - Aug 2015

      • Planned and executed marketing activities by liaising with in/external parties• Revamped the company website with SEO & conversion rate optimization• Built marketing materials including digital content over social media

Education

  • Curtin University
    Bachelor's Degree, Marketing & Advertising

Suggested Services

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Industry Focus. “Non-profit Organizations”

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