Experience

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  Members Plus Credit Union

  • United States

  • Marketing Manager

    • Mar 2023 - Present
    • United States

    Managing branding, social media, community projects and internal and external communication. Reporting to the COO and managing marketing for the credit union, including swag, contractors, vendors, events, signage, and digital advertising. Collaborates across departments to create advertisements, products, and collateral.Responsible for signage rebrand on ATMs, creating marketing plan, tracking KPIs and ROI for Marketing budget across all advertising streams, and managing merger communications across ongoing merger.

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  Caitlyn Kenney Consulting

  • Greater Boston

  • Business & Branding Consultant

    • May 2019 - Present
    • Greater Boston

    Guides art and branding decisions for businesses. Creates collateral including logos, catalogs, brochures, advertisements, websites, and social media content. Works closely with teams to develop art direction strategy and cohesive content creation. Clients include Cornerstone Wellness Center, Sunset Lake CBD & Sunset Lake Cannabis, LTR Leadership, Tree of Life Farm, Lorraine Manley Artist, Robert’s Plumbing & Heating, Wrens Nest Forest Preschool, Olivier Group Wellness Center, Cathy LaClair Jewelry Design and more.

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  Milton Artists'​ Guild

  • United States
  • Artists and Writers
  • 1 - 100 Employee

  • Business Consultant

    • Jul 2022 - Jan 2023

    Managing the transition and assisting with business operations at the Milton Artists' Guild.

  • Executive Director

    • Mar 2020 - Jul 2022

    Hired to develop brand identity, organizational leadership, strategy planning, financial management, donor and business partnership development, technology innovation, public relations, and community engagement. Manage a team of paid staff members and over 100 volunteers. • Art Direction – Created a cohesive brand, managing social media, website, and all print media for the organization. Implemented organization use of point of sale online. Canva for collaboration.• Revenue Growth – Grew year-over-year revenue by 15% in 2020 despite 3-months of closure due to the pandemic by expanding membership offerings and fee structure, growing artist sales by 24% through broadened marketing, creating successful advertising and social media campaigns. Grew revenue in 2021 by 12%, and increased artist sales by 43% year-over-year from 2020, developing customer engagement through loyalty programs and new partnerships.• Innovation – Developed and launched a new online sales portal, virtual class offerings, and a digital fundraising platform through Patreon for organizational sustainability through COVID and beyond. Led professional development workshops for artists to improve their online presence during the pandemic. • Customer Engagement – Grew broad customer engagement and retention by collaborating for public art installations, workshops, loyalty programs, and events. • Strategic Planning – Initiated and created the first formal 5-year strategic plan for the organization in partnership with the Board. Developed a financial sustainability and marketing plan that helped steer the organization through the pandemic.

  • Director of Programming and Development

    • Sep 2019 - Mar 2020

    Responsible for fundraising and donor development, marketing and social media strategy, staff and volunteer management, and program development. Revamped website and all social media platforms – doubling Facebook interactions, expanding Instagram following 7X, and increasing the length of time people spent on the website. Created metrics for measuring satisfaction and engagement in workshops. The resulting insights led to offering semester-based workshops focused on higher-demand art mediums and more rigorous classes. Initiated and developed new partnerships with a variety of organizations including Vermont Land Trust and Vermont Stage for mutual promotion and collaborative fundraising. Streamlined accounting and recordkeeping systems with the Treasurer to simplify budgeting, revenue, and expense management. Established standard operating procedure materials and systems, reporting structure, and employee reviews to improve staff efficiency, performance, and morale.

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  Ashoka

  • MBA Consultant

    • Jan 2019 - Aug 2019

    Interviewed administration, deans, and professors at universities across the globe to gain insight into how Ashoka could best partner and advance Ashoka Fellows and Social Entrepreneurs programs.

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  Olivier Group Wellness Center

  • 88 Faunce Corner Road, Suite 220, Dartmouth, MA

  • Office Manager

    • May 2016 - Sep 2018
    • 88 Faunce Corner Road, Suite 220, Dartmouth, MA

    Responsible for scheduling and training office staff, maintaining and managing confidential patient information, and managing caseloads for all office practitioners, as well as insurance credentialing, billing, and accounting. Developed new systems for patient data management, debt collection, and insurance credentialing. Initiated and developed training manuals for office protocols.

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  Cycle Composting, LLC

  • Dartmouth, Massachusetts

  • President

    • Aug 2016 - Aug 2018
    • Dartmouth, Massachusetts

    Launched for-profit service business out of college to address environmental and social concerns regarding the sustainable disposal of organic matter. Developed company branding, website, and social media leveraging full knowledge of Adobe Creative Suite. Managed accounts payable and receivable, inventory, operations, regulatory compliance, and client service. Successfully acquired Mass. Dept. of Agricultural Resources certification.

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  Chroma Gallery

  • 279 Sconticut Neck Road, Fairhaven, MA

  • Owner and Artist

    • Mar 2017 - Sep 2017
    • 279 Sconticut Neck Road, Fairhaven, MA

    Conceived and launched six month, pop-up art gallery, leased brick-and-mortar space, and navigated town permitting and insurance requirements. Developed branding, store-front signage, gallery website, novel promotional events, and social media campaigns. Implemented point of sale technology, and managed accounting and sales tax filings."Chroma Gallery was a pop-up gallery in Fairhaven, Mass owned and operated by Caitlyn Kenney and Heather Berthelette. This space feature a cozy atmosphere, local art, and gallery shows through the six months of its operation!"

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  TL6 The Gallery

  • New Bedford, Massachusetts

  • Gallery Assistant

    • May 2015 - Aug 2017
    • New Bedford, Massachusetts

    Responsible for upkeep of the gallery, window design, assisting with inventory, staffing events, coordinating with artists, and customer service. Also has personal artwork in the gallery shows, was the featured artist for August, 2015, and has participated in group shows and events.

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  Michaels Craft Store

  • Dartmouth, Massachusetts

  • Assistant Manager

    • Aug 2016 - Mar 2017
    • Dartmouth, Massachusetts

    Promoted to Assistant Manager after four months and given responsibility for the evening shift including cash management, staff management, customer service, and store closing.

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  New Bedford Art Museum

  • United States
  • Museums, Historical Sites, and Zoos
  • 1 - 100 Employee

  • Summer Art Program Instructor

    • Aug 2015 - Sep 2015

    Responsible for the care and education of a classroom of 6-9 year olds in the arts of character design, creativity, and of course, fun. As part of the Cool Arts Kids Summer Program, this is an important step in both childcare experience as well as teaching.

  • Exhibitions Assistant

    • May 2015 - Aug 2015

    Responsible for upkeep of the whole website, weekly updates, mass mailings, as well as assisting in coordinating with artists, and the care of the artwork.

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  Mind Matters

  • Office Assistant

    • May 2015 - Aug 2015

    Responsible for front office reception and customer service, including faxing, filing, phones, scheduling and collecting copays including credit card transactions.

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  The Art Drive

  • Dartmouth and Westport, Massachusetts

  • Administrative Intern

    • May 2014 - Aug 2015
    • Dartmouth and Westport, Massachusetts

    Responsible for administrative work such as organizing mailing lists, coordinating gallery events, and conducting Ebay auctions, as well as artist work: curating a gallery of personal work, as well as managing the event myself. Learned Excel thoroughly, as well as management, orchestration and customer service skills.

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  Independently United

  • New Bedford, Massachusetts

  • Co-Founder

    • 2011 - 2014
    • New Bedford, Massachusetts

    Created, curated and managed three pop-up galleries in Downtown New Bedford, Massachusetts.