Okay, let’s calculate Caitlin’s rate. So she has 8+ years of experience in marketing, which is a solid amount of time to develop skills. She’s a team leader, which requires strong communication and project management skills. Location is Roswell, GA, which is a suburban area with a moderate cost of living. Digital marketing professionals with her experience and skills can charge around $75–$125 per hour. Considering her leadership role and experience, I’ll estimate her rate to be around $85 per hour, which is slightly below the average but still competitive for the area.