Experience

• 

  Arıkan Group

  • İstanbul, Türkiye

  • Marketing Communication Manager

    • Nov 2021 - Present
    • İstanbul, Türkiye

• 

  Vodafone

  • Istanbul, Turkey

  • Small Medium Enterprise Segment Marketing Senior Associate Manager

    • Oct 2016 - May 2018
    • Istanbul, Turkey

    - Design and execute the marketing plan and activities to grow customer base and revenue in the SME segment- Develop new campaigns & tariffs to grow SME base and service revenue- Increase life time value of customers by developing new contract tools & improving existing ones- Track market share, sales performance, competitive position - Deliver excellent communications (events, ATL and BTL activities) that effectively cut through to decision makers in SME segment- Lead & track Enterprise Solutions & IoT business growth in SME segment- Coordinate market research to identify the customer needs- Develop partnerships and co-marketing activities with strong companies- Coordinate execution strategy and planning projects concerning device- Manage Brand & Communication Budget for SME Segment

• 

  ARCON Kozmetik

  • Istanbul, Turkey

  • Brand Manager

    • 2018 - 2018
    • Istanbul, Turkey

    PUIG Group - Carolina Herrera, Prada & Valentino Brand Manager

• 

  Avon

  • Istanbul, Turkey

  • Marketing Activation Specialist

    • Feb 2016 - Oct 2016
    • Istanbul, Turkey

    -Creative 360 marketing activations driving awareness, consideration and trial (online & offline) for Color, Fragrance and Fashion&Home Categories-Support Campaign and Category teams to make strong local campaign and category plans in order to support campaign strategy and objectives-Manage relationships with creative agencies-Coordinate projects and alliances that will strengthen brand recognition and brand image-Conduct advertisement processes with global partners in order to prepare optimum media plan for Turkey-Manage advertisement, activation and sample budget management.-Introduce and manage alliances (including celebrity) and endorsements that strengthen brand equity while optimizing spend-Manage PR activities and tracking competitor activations in coordination with PR agency-Manage new product launch activities

• 

  Shell

  • Fuels Brand & Communication Associate

    • Apr 2014 - Aug 2015

    -Coordinate the agencies, vendors and stakeholders to ensure implementations are on time and in budget-Contract owner of 3 creative and 1 media agencies, 1 offset printing, 1 digital printing ana 1 logistics vendors-Manage retail ATL/BTL advertising and promotions campaings, working closely with global team, two local TVCs first in TK market-Testing consumer reaction pre-execution, monitoring real-time performance, and conducting post ATL/BTL advertising/promotion reviews-Full management and tracking responsibility of Shell digital and mobile medium-Manage celebrity and influencer relationships-Manage all partnership campaigns communication plans-Management of the SP&A budget, $ 10.600 K /year-Continuously monitor success of the programs against GCT data and provide customer insight through research-Monitor effectiveness of competitor communication strategies and report back to related marketing team members-Carry out 6-Sigma project as a Green Belt, $190k cost saving-Build and maintain a library of retail communications-Coordinate roadshows and press trips

  • Brand&Communication Assistant

    • Sep 2012 - Apr 2014

    -Implementing B&CVP activity as in the marketing plan-Working closely with and share learnings with global teams-Supporting local sales & operations team in all market initiatives-Support Fuels Brand & Comm. Manager to deliver B&CVP plans for fuels, loyalty, CR and lubes -Coordinate and support for all ATL, BTL, PR processes and creative and media buying agencies-Coordinate production of materials and delivery to sites, Focal point for CP and depot management-Responsible for branding of sites (OWVs) with fuel, loyalty or lubes messages and coordination of suppliers to implement brandings-Manage invoices and purchase order management via GSAP, budget management-Tracking of competitors’ communication activities-Support to local events, fairs and other marketing activities

  • Commercial Fleet Office Based Sales Account Manager

    • Jan 2011 - Sep 2012

    - Grow fuel volume and net profit from sales of VIS (Vehicle Identification System)- Managing a defined portfolio of customers, plan outbond calls to provide the appropriate level of service to existing customers with a focus on retaining/expanding existing business relationships- Increase the value for existing Shell customers through cross, range and up selling- Acquire new customers in the small to medium fleet segments by negotiating and closing deals from generated leads- Plan, monitor and achieve individual and team sales targets (e.g. margin, growth, named customer CVP, customer churn and trade debtor target)- Develop, update, maintain and communicate the Account Plan- Supported VIS Marketing Manager via varios of Marketing projects

• 

  Pfizer

  • Istanbul, Turkey

  • Finance Division Accounts Payable Part Time

    • Jul 2009 - Aug 2010
    • Istanbul, Turkey

• 

  Koç Holding A.Ş.

  • Istanbul, Turkey

  • Campus Project Leader

    • Sep 2009 - Jun 2010
    • Istanbul, Turkey

• 

  Garanti BBVA

  • Bursa, Turkey

  • Retail Banking Marketing Intern

    • Jun 2009 - Jul 2009
    • Bursa, Turkey

    6 week project internship on increase in efficiency and profit of corporate salary payments

• 

  TOFAŞ Türk Otomobil Fabrikası A.Ş.

  • Bursa, Turkey

  • Intern

    • Aug 2008 - Sep 2008
    • Bursa, Turkey

• 

  Bosch USA

  • Bursa, Turkey

  • Production Planning Intern

    • Jun 2008 - Jul 2008
    • Bursa, Turkey