Experience

• 

  Boca Raton/Delray Beach Tribune

  • Palm Beach County, FL

  • Editor

    • Sep 2010 - Present
    • Palm Beach County, FL

    Responsible for overall operation of the online and printed product.

• 

  CRA Media Group

  • Delray Beach, FL

  • Founder

    • 2010 - Present
    • Delray Beach, FL

    KEY RESPONSIBILITIES & CONSULTING• Leverages existing relationships with the local media to facilitate the execution of marketing and public relations campaigns using a variety of channels including social media, press releases, community forums, product placement, and grass roots marketing to rally members of the local community. • Creates and presents at public speaking engagements on topics focused on helping businesses grow the bottom line through sales & leadership training, succession planning, change management, talent retention, and communications.KEY CLIENTS & PROJECTS• Instrumental in securing product placement in local commercials for a local device manufacturer via the tourism bureau. This expanded the firm’s reach and brand awareness, leading to an uptick in customer acquisition.• Helped a non-profit organization, which assists Veterans access medical care, with gaining visibility in the community by launching Facebook advertising, conducting forums at FAU, as well as creating seminars and workshops. • Launched an advertising campaign (digital, print, and TV) for the Delray Beach Housing Authority, enabling the non-profit firm to better advocate on behalf of underprivileged community members.• Assisted the Delray Beach Police Department with Crisis Management during the fallout from a potentially damaging incident involving a Sergeant, who inadvertently broke protocol.