Experience

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  ICF

  • United States
  • Business Consulting and Services
  • 700 & Above Employee

  • Marketing Director

    • Mar 2022 - Present

  • Senior Marketing & Communications Manager

    • Mar 2019 - Mar 2022

    As part of the marketing team, oversee energy clients' marketing communications campaigns -- campaign design, marketing automation, paid media, multi-platform social, customer engagement and marketing strategy functions within ICF’s service portfolio

• 

  The Cadmus Group

  • Waltham, MA

  • Senior Associate

    • Aug 2018 - Feb 2019
    • Waltham, MA

    Designed, established and managed a start-up, internal strategy, design and video/audio production marketing communications agency within the Strategic Marketing and Customer Engagement Team

• 

  Shelton Group, Inc.

  • Knoxville, TN

  • VP Business Development

    • Oct 2016 - May 2018
    • Knoxville, TN

    Leveraged agency expertise to engage targeted prospects and sign new clients• Lead sales efforts – architect of and executed marketing plans that promoted the agency, as well as established sales goals, vetted leads, nurtured prospects and developed proposals in order to sign coveted brands to mu...

• 

  Match Marketing Group

  • Boston, MA

  • Account Director

    • Jul 2013 - Oct 2016
    • Boston, MA

    GE Lighting at Target StoresDrove the purchase of utility discounted GE lighting products at Target Stores• Implemented a marketing communications plan via digital, mobile, social, print, client owned media• Operated as the primary client contact, strategic account lead, deliverables manager ...

• 

  Match Drive

  • Boston, MA

  • Account Supervisor

    • Jul 2011 - Jul 2013
    • Boston, MA

    The International Culinary Schools at The Art InstitutesDrove qualified leads to North America’s largest system of culinary programs• Served as day-to-day client contact & project manager for brand building/lead generating initiatives• Executed a media partnership with The Food Network proper...

• 

  Marketing Drive

  • Boston, MA

  • Senior Account Executive, Account Executive, Assistant Account Executive

    • May 2005 - Jul 2011
    • Boston, MA

    Rapidly ascended through the more junior account management roles while learning the nuances of the creative process, managing a staff, budget tracking, client communications, presentation skills, finding revenue opportunities

• 

  America East Conference

  • Boston, MA

  • Sports Marketing Consultant

    • Sep 2005 - Nov 2005
    • Boston, MA

    • Reviewed 11 agency responses to a request for strategic marketing services• After analysis, crafted a report with recommended next steps & supplied follow-up questions• Advised on the format for subsequent agency presentations & consulted on contract stipulations

• 

  Boston Celtics

  • Boston, MA

  • Graduate Intern

    • Aug 2004 - Dec 2004
    • Boston, MA

    • Supplied in-game, logistical support to marketing services, sponsorship sales, game operations• Assisted with the coordination/execution of sponsor & fan hospitality events • Researched, logged, assembled & distributed multi-section, year-end sponsorship reports