Experience

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  BYRON Communications/Ginsburg Consulting

  • Overland Park, Kansas

  • Content Creator and Consultant

    • May 2011 - Present
    • Overland Park, Kansas

    Through various roles, tactics and channels - and working with clients in the financial, wealth, technology, healthcare, M&A, energy, retail, franchise and membership industries - I’ve:Rewritten a business plan, helping a client win a multi-year contract to nearly 2X revenues in Year 1 and in...

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  Hagen and Partners

  • Leawood, Kansas

  • Senior Consultant

    • 2016 - Jan 2019
    • Leawood, Kansas

    I wrote internal and external communications content for banking, energy and retail clients, helping them express their views as thought leaders and industry experts. Tactics included digital marketing, case studies, media releases, direct mail, testimonials, sellers' stories, newsletters and...

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  Creative Consumer Concepts (C3)

  • Overland Park, Kansas

  • Account Executive

    • Apr 2010 - Apr 2011
    • Overland Park, Kansas

    At a marketing agency focused on families, I managed projects promoting children’s health and nutrition, and led a team responsible for the agency’s largest account. Responsibilities included: Negotiating licensing agreements and planned promotions involving product design, manufacturing, merchan...

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  EMBARQ Corporation

  • Overland Park, Kansas

  • Marketing Communications Manager

    • May 2006 - 2009
    • Overland Park, Kansas

    Collaborated with ad agencies, partners and peers to develop integrated digital, print and retail tactics supporting more than 25 acquisition and retention campaigns. Supported marketing channel efforts in 18 states and dozens of communities by customizing creative tactics to suit local customs a...

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  Sprint

  • Overland Park, KS

  • Marketing Communications Manager

    • Mar 2000 - May 2006
    • Overland Park, KS

    Established a content library and variable data printing system to reach 7500 customers daily with personalized offers, order confirmations and product instructions.Initiated email distribution of marketing materials to cut costs by 70%.Drove web, call center and retail traffic by producing print...

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  Mid-America Wholesale, Inc.

  • Kansas City, Missouri

  • Customer Service Director

    • Mar 1996 - Mar 2000
    • Kansas City, Missouri

    Supervised 10 inbound and outbound sales specialists generating 350 daily transactions.Added 50 customers and $500,000 annually by conducting product training, events and trade shows.Raised product margins by developing proprietary product lines from Hanes, Fruit of the Loom and Bill Blass.

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  Fixtures Furniture

  • Kansas City, Missouri

  • Credit Manager; Customer Service Manager

    • Sep 1983 - Feb 1996
    • Kansas City, Missouri

    Reduced bad debt annually to less than $2500 per $1 million of sales, exceeding company goals and industry standards.Expedited cash flow and negotiated credit lines by developing relationships with 300+ distributors, end-users and specifiers.Collaborated with 50 sales teams and 5 customer service...