Okay, let’s tackle this. So Bryce Crawford has 12 years of experience in sales management, which is a solid foundation. However, his skills are quite broad, including product development, customer service, and operations management. These skills are in demand, but the rate is still relatively low. Considering his experience and skills, I would estimate his hourly rate to be around $75, which is on the lower side for someone with his experience. However, location is also a factor, as the Greater Melbourne Area may have a lower cost of living. To be on the safe side, I'll round down to $75.