Experience

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  Kitchology Inc.

  • Retail Marketing Associate

    • 2010 - Present

    Kitchology has built a patent-pending cooking platform for people dealing with food allergies and special diets. At its core, Kitchology is 1) a profiling engine that analyzes consumer activities and 2) a substitution engine that makes product substitutions and recommendations when consumers plan meals and shopping.

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  Self employed

  • Freelance Writer

    • 2016 - Present

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  Saint Joseph's University

  • Philadelphia, PA

  • Director, Graduate Programs in Food Marketing, Erivan K. Haub School of Business

    • 2013 - 2016
    • Philadelphia, PA

    The SJU Executive Food Marketing graduate program is the only food industry focused program of its kind in the world that is offered through an AACSB-accredited business school. It is designed for executives and rising leaders in the food and allied industries, with a flexible Friday/Saturday executive format and modular course credits that allow students to pace themselves toward a Food Marketing MBA or M.S. degree, or a Post-Master's Certificate. Online courses are also available.Responsibilities include: Oversee the MBA, M.S. and Post Master’s Certificate programs to deliver recruitment, enrollment and financial goals while supporting academic objectives. Manage the program operationally and strategically and interact with senior external and internal individuals. Additionally, lend leadership and support to the Food Marketing Enterprise which includes the Food Marketing faculty and staff, the Center for Food Marketing and the Academy of Food Marketing.

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  Wynes Marketing

  • Principal

    • Sep 2009 - Oct 2013

    Marketing, communications, business development services. Extensive experience in the retail channel, notably supermarkets, mass and supercenters. Customer focused - B2C and B2B marketing and advertising. Unique experience and insights into health & wellness marketing.Currently providing clients in ad agency, CPG and non-profit business channels with various marketing support services.Additional communications work as a contributing editor for trade publications, researching and writing feature articles.

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  Produce For Better Health Foundation

  • Sr. Exec of Retail Marketing

    • 2003 - 2009

    Developed and managed working relationships with supermarket retailers, engaging them in the foundation's health and wellness marketing efforts.Doubled the number of licensed retailers to 65 companies, representing over 26,000 supermarkets. Companies ranged from national chains to regional companies and local chains/independents. Included WalMart, Supervalu, Safeway, Kroger, Ahold to Food Lion, SaveMart, Schnuck's, HEB, Hy-Vee, Weis, ShopRite - nearly all US Supermarket companies.Managed the retail launch of the foundation's national health initiative, Fruits & Veggies - More Matters!Developed extensive library of nutrition marketing materials for retail licensees, including ad materials, promotional programs, POS, etc.

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  Giant Foods

  • Senior Manager of Marketing Services

    • 2000 - 2002

    Managed marketing teams responsible for strategies, budgets, media, marketing procurement and production.Created unique direct marketing efforts using loyalty data to target specific needs, including competitive openings and lifestyles/demographics.Developed structure to evaluate ad effectivness in reaching sales targets.Led efforts to secure Ahold-USA printing contract covering all operating companies.Managed external ethnic agency relationships.

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  Meridian Advertising

  • Senior Account Executive

    • 1998 - 2000

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  AWG and Food Barn Stores

  • Manager of Advertising Services

    • 1992 - 1998

    Began as Advertising Director for Food Barn, which was purchased in 1994 by AWG

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  Lucky Stores/Eagle Food Stores

  • Assistant Advertising Manager

    • 1972 - 1992

    Began career as copywriter. Progressed to Creative Director then into advertising management.Managed budgets, ad production, printing and vendor relationships.Directed efforts of the company's ad agency (Ogilvy-Mather)