Experience

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  CS Global Group Pte Ltd

  • Singapore
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • Marketing Manager

    • May 2023 - Present

    • Strategic Leadership: Pioneered innovative marketing strategies, culminating in a 20% surge in customer engagement.• Data-Driven Insights: Orchestrated comprehensive market research, translating data into a 15% conversion uplift in targeted campaigns.• Lead Generation Expertise: Harnessing the power of Lusha and Apollo, drove strategic sales endeavors, markedly amplifying lead generation and prospect quality.• Web Project Management: Steered end-to-end website projects with a keen focus on user experience and SEO optimization.

  • Marketing Lead

    • Dec 2022 - May 2023

• 

  Singapore Civil Defence Force

  • Singapore, Singapore

  • Fire Rescue Specialist

    • Jan 2021 - Dec 2022
    • Singapore, Singapore

    • Led as Section Commander in high-stakes firefighting and rescue operations.• Managed a critical incident at a dance studio, gaining media attention for effective crisis management, a dance studio at 70A Geylang Bahru.

• 

  Singtel

  • Digital Marketing Executive

    • Jun 2020 - Dec 2020

    • Team Leadership: Captained a dedicated team for 99%SME's marketing endeavors, seamlessly coordinating campaigns and forging strong ties with external agencies.• Analytics Proficiency: Employed Google Analytics for informed decision-making, continuously monitoring campaign outcomes to refine future marketing strategies.

• 

  Thinktechniq

  • Singapore

  • Digital Marketing Intern

    • Sep 2019 - Dec 2019
    • Singapore

    • Social Media Mastery: Took the helm of social media channels, skyrocketing Facebook page likes by 110,000 and consistently engaging 10,000 users per Instagram post, underscoring adept content creation.• Brand Consultation: Executed in-depth brand audits for clientele, delivering tangible recommendations to elevate brand presence.• Customer Interaction Oversight: Supervised the daily dynamics and performance metrics of the live chat service, ensuring a seamless customer experience and effective communication.

• 

  Temasek Polytechnic

  • Public Relations

    • 2018 - 2019

    Coordinated events for the entire cohort as part of the PR community in the Marketing Interest Group, demonstrating strong organizational and communication skills

• 

  TNT

  • Singapore

  • Intern

    • Oct 2016 - Feb 2017
    • Singapore

    Operation SupportWarehousing Assistant Data Entry Customs Clearance