Experience

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  Air New Zealand

  • Auckland, New Zealand

  • Digital Performance Marketing Specialist

    • Aug 2023 - Present
    • Auckland, New Zealand

    Loyalty marketing across Online Retail (Airpoints Store and Airpoints Mall) and other Airline squads.

• 

  Les Mills International

  • New Zealand
  • Wellness and Fitness Services
  • 700 & Above Employee

  • Digital Channel Lead

    • May 2023 - Sep 2023

    Digital expert across owned channels to drive strategic campaign planning and execution of wider business marketing and commerce campaignsProject management of key initiatives and campaigns, driving revenue and equipment sales through a cross-functional team

  • Digital Specialist

    • Jun 2021 - May 2023

    Strategic development, planning and execution of e-commerce and marketing campaigns for consumer equipment, working with key agency partners and wider business stakeholdersDay-to-day agile work in a cross-functional team, spanning technology, merchandising/procurement, data & analytics, commercial and content teamsUnderstanding of key metrics, business goals, and commercial implications to inform and prioritise initiatives and high-level team planningIdeation and execution on data-driven campaigns and test and learn opportunities to continue driving key objectives and targetsStrong understanding of key ecommerce principles, customer strategies and behaviour. Use of Adobe Commerce/Magento 2 and other SAAS tools to support commerce and marketing functions

• 

  TimeZoneOne

  • Chicago, IL, United States

  • Digital Marketing Coordinator

    • Feb 2020 - Jun 2021
    • Chicago, IL, United States

    Experienced in SEO knowledge and tools; from identifying optimisation opportunities and site audits, through to reporting insights and recommendations.Strategy ideation and execution of campaigns across a range of paid channels, including Facebook/Instagram, Google Ads, LinkedIn and SnapchatExperience managing and optimising campaigns for various clients across a range of industriesComprehensive analytics and reporting experience, using Google Analytics to draw data-driven, customer insights, track website and ecommerce goals. Ability to create custom dashboards in Google Data Studio to visually present data to key stakeholders and teamsExperienced understanding of UI/UX/IA principles for design and ecommerce. Identifying website optimisation opportunities to better user experience and drive conversions for clients with different business goals and KPIs.

• 

  Auckland City Toyota

  • Auckland, New Zealand

  • Data and Marketing Assistant

    • Mar 2019 - Feb 2020
    • Auckland, New Zealand

    Management of customer and service databases through CRM management software, data mining and MailchimpUse of data-driven insights to implement strategies for revenue and customer growth to our Auckland City branchesDeveloping and executing marketing campaigns across digital and direct channels, including web/eDM design and prototyping, stakeholder management and paid social advertising

• 

  Air New Zealand

  • Auckland, New Zealand

  • Digital Intern

    • Nov 2018 - Feb 2019
    • Auckland, New Zealand

    eCommerce in Digital and Direct MarketingLed and assisted in executing retail and marketing campaigns from creative through to reporting using a range of tools including Google Analytics and Power BI platformsDeveloped a strong understanding of digital marketing tools, channels and principles including SEO/SEM and content strategyDay to day account management of key stakeholders and external agencies in delivering retail and marketing projectsDeveloped user experience and customer journey strategies across digital online channels for eCommerce and marketingUsed data-driven insights to identify testing and optimisation opportunities across various customer-facing and online retail touchpoints, focused on the website and mobile appManagement, supervision and analysis of eCommerce activity on the New Zealand storefront

• 

  Bailey Nelson

  • Australia
  • Retail
  • 500 - 600 Employee

  • Senior Optical Stylist

    • Nov 2016 - Nov 2018

    Managed and was part of a team in a customer-facing environmentAdvised on suitable frame and lens options based on a prescriptionCarried out frame adjustments, problem resolutions and professional pre-testing of an examination

  • NZ eCommerce Manager

    • Jun 2017 - Jun 2018

    Managed Bailey Nelson New Zealand's websiteVisual merchandising and E-commerce processes using ShopifyImplementation of features and streamlining our shopping and user experience with our global teamUse of social media tools such as FoursixtyCustomer service and experience

• 

  The University of Auckland

  • Auckland, New Zealand

  • The Inside Word Blogger

    • Feb 2016 - Nov 2016
    • Auckland, New Zealand

    Wrote and curated a fortnightly blog aimed at a college and university audienceKey interviewer for The University of Auckland’s annual Blue’s AwardsSpeaker at National Young Leader’s Day 2016 in Wellington, New Zealand