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Bio

Bryan Hernandez is a seasoned broadcast professional with expertise in project management, team collaboration, and media planning. As a former Broadcast Log Coordinator at Televisa Univision, he successfully optimized media placement and compliance, utilizing Wide Orbit and other scheduling software to drive seamless content execution. Prior to this role, Hernandez managed social media accounts at ALDO Group and Window of Heaven Foundation, fostering community engagement and brand loyalty. Hernandez holds a Bachelor's degree in Marketing from Florida State University and is currently pursuing a Master's degree in Marketing from Florida International University. Proficient in a range of software, including Google Suites, Microsoft Office, and Wide Orbit, he excels in data analytics, reporting, and real-time issue resolution. With fluency in English, Spanish, and limited French, Hernandez brings a unique cultural perspective to his work. His experience in customer relationship management, customer service, and programmatic advertising has equipped him with a strong foundation in driving business results and building strong relationships with clients and teams.

Experience

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Broadcast Log coordinator
      • Jul 2023 - Apr 2025
      • Doral, FL

      Coordinate the creation, scheduling, and auditing of daily broadcast logs to ensure accurate on-air delivery of commercials and promotional content. Work cross-functionally with traffic, sales, and production teams to maintain alignment in broadcast operations. Utilize Wide Orbit and other scheduling software to optimize media placement and compliance. Support team with data analytics, reporting, and real-time issue resolution for seamless content execution.

  • JLL/Univision
    • Doral, FL
    • Mailroom office assistant
      • Dec 2022 - Jul 2023
      • Doral, FL

      Managed inventory tracking, database updates, and asset distribution to internal departments. Communicated across departments, ensuring timely and organized handling of operational materials. Responded to inquiries efficiently via calls and emails, enhancing internal communication workflows.

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Social media coordinator
      • Aug 2021 - Apr 2022
      • Tallahassee, FL

      Developed and distributed weekly ads via email, exclusive discounts, and engaging content on blogs and social media. Created and curated content tailored to diverse global audiences, fostering community engagement and brand loyalty. Developed a comprehensive social media marketing plan, including content strategy and posting schedule, resulting in an increase in-store traffic and online sales. Managed social media platforms (Instagram, Facebook) and implemented content calendar to drive brand consistency and engage target audience, and enhanced the brand’s online presence. Increased social media engagement and drove brand consistency through effective content management and community building.

    • Social media coordinator
      • Apr 2017 - Jul 2018
      • Homestead, FL

      Coordinated projects to raise awareness for kids with disabilities. Developed project plans and budgets to ensure successful execution. Managed social media accounts, increasing follower engagement by 20%. Created and scheduled social media posts, increasing follower engagement while spreading awareness. Facilitated communication with interested individuals and coordinated visits to the foundation. Assisted in the development and implementation of digital marketing strategies, including social media, content creation, and SEO.

Education

  • 2018 - 2022
    Florida State University
    Bachelors, Marketing
  • 2024 - Present
    Florida international University
    Masters, marketing

Services

Industry Focus. “Entertainment Providers”

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