Experience

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  Rockridge Two Wheels

  • General Manager And Owner
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  ROCKRIDGE TWO WHEELS, INC.

  • Berkeley, California, United States

  • General Manager (CMW Solutions)

    • Jun 2023 - Present
    • Berkeley, California, United States

    • Responsible for the entire sales process, from prospecting new customers to DMV processing.• Managed the relaunch of the store and reorganization of staff.• Increased sales from 7 units the month before I started to 27 units in my third month.

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  Marin Speed Shop

  • San Rafael, California, United States

  • Motorcycle Sales (CMW Solutions)

    • 2021 - Jun 2023
    • San Rafael, California, United States

    • Managing and capturing roughly 2000 leads per year through a CRM, resulting in ~25% conversion rate.• Negotiating and maintaining an average of $45k in gross margin per month, ~100% higher than our dealer group average. • Managing and ensuring customer satisfaction throughout all phases of the ...

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  Triumph Brooklyn

  • Greater New York City Area

  • Sales and Store Marketing Manager (CMW Solutions)

    • 2018 - 2020
    • Greater New York City Area

    • Planned and executed yearly marketing plan focused on expanding brand awareness and driving sales.• Managed all digital marketing campaigns and tracked success and lead attribution through Google Analytics.• Built working relationships with content creators and publishers to promote online and ...

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  MotorGrrl

  • Brooklyn, NY

  • Freelance Marketing Manager

    • 2018 - 2018
    • Brooklyn, NY

    • Created and executed an integrated cross-channel marketing plan to achieve these with strong, measurable results.• Planned, promoted, and hosted events at the shop, ranging from art exhibitions to maintenance classes.• Developed an e-commerce website and merchandised it with apparel and accesso...

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  Moto Fellas

  • Greater New York City Area

  • Co-Founder

    • 2016 - 2018
    • Greater New York City Area

    • Built a community of 110 men and women motorcycle riders in the NYC metropolitan area.• Designed, developed, and maintained www.motofellasnyc.com via Squarespace.• Managed content creation with staff photographers and deployment across social media platforms.• Built relationships with brands to...

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  REV'IT! Sport International

  • Greater New York City Area

  • Brand Manager

    • 2017 - 2017
    • Greater New York City Area

    • Developed, planned, and executed experiential marketing events across the United States.• Assisted in creating a comprehensive yearly marketing plan and allocating budget accordingly.• Built relationships with creators and influencers to develop a consistent stream of high quality content to de...

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  Pin Drop NYC

  • Greater New York City Area

  • Marketing Manager

    • 2015 - 2017
    • Greater New York City Area

    • Manage brand communication and content across all media outlets, social, print, and digital.• Redesigned e-commerce website on Squarespace platform. (www.pindropnyc.com)• Collect and analyze marketing analytics to optimize marketing strategy efforts.• Create and manage Google AdWords and Facebo...

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  W.R.K

  • Greater New York City Area

  • Wholesale Merchandiser

    • Sep 2012 - Oct 2013
    • Greater New York City Area

    • Manage all aspects of merchandising, sampling, and production for the “W.R.K.” brand.• Plan, create, and manage all buy plans, T&A calendars, ATS reports, SKU plans, and costing in order to achieve desired margin and delivery requirements.• Place orders and act as point of contact for facto...

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  Hugo Boss

  • Greater New York City Area

  • Brand Representative

    • Jun 2011 - Apr 2012
    • Greater New York City Area

    •Selling at a pace of $1million/year.•Building lasting relationships with clients in order to promote repeat business.•Merchandising and maintenance of the store to corporate standards.•Educating clients about the Hugo Boss brand, while directing them in the selection of merchandise.•Fitting suit...

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  Solo Espressivo

  • Owner

    • 2009 - 2011

    •Started a retail clothing company specializing in executing large group orders of Nike Tempo Shorts screen printed with Greek letters for sororities. •Developed e-commerce website with fully automated production and shipping.•Employed 8 student sales reps with personal connections in my target m...

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  Neiman Marcus

  • Dallas, Texas

  • Assistant Buyer

    • 2009 - 2011
    • Dallas, Texas

    •Prepared and analyzed sales and inventory reports; actively managed and track receipts; initiated markdowns and pricing; created, managed and processed PO’s; created lookbooks and templates, and assisted in various projects within the buying offices. •Managed strategic business relationships wit...