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Bruce Tait is a seasoned brand expert with 30+ years of experience in brand architecture, management, and development. He has led teams at top agencies like Fallon Brand Consulting, The Leap Partnership, and BBDO Canada, delivering innovative marketing strategies and solutions. With a strong background in market research and customer insight, Bruce has co-managed businesses and developed core methodologies.

Experience

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Managing Partner
      • 2000 - 2005

      Created the business concept and co-managed the business unit. Developed the firm's intellectual capital and core methodologies and led teams on client projects.

    • Group Planning/Account Director
      • 1997 - 2000

    • Creative Partner/Director of Planning
      • Jan 1996 - Mar 1997

    • VP, Director of Account Planning
      • Jan 1990 - Jan 1996

    • Account Director
      • 1986 - 1989

Suggested Services

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Industry Focus. “Marketing and Advertising”

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