Okay, let’s break it down. Bruce has a broad range of skills, including strategic planning, organizational development, and leadership development, which are highly valued in the industry. He also has experience in nonprofits and social media, which are in demand. Location is Santa Barbara, California, which is a desirable location for professionals. Considering his skills and experience, I would estimate his hourly rate to be around $125, which is slightly below the national average for professionals with similar skills and experience. However, given the local cost of living and the competitive job market in Santa Barbara, this rate seems reasonable.