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Bruce Paynter is a seasoned advertising professional with extensive experience in film, photography, and brand strategy. He has worked with notable brands such as Airtel, MTN, Nestle, and Glo, and has a strong background in creating engaging narratives through commercials, TV productions, and advertising campaigns. With over 24 years of experience in the industry, Bruce has honed his skills in directing, producing, and consulting on various projects. He has also worked with several companies, including Woolworths, Velocity Films, and Synthesis Power Solutions, and has held positions such as Executive Creative Director and Head of Brand Strategy. Bruce holds a National Diploma in Graphic Design from Cape Technikon and has a strong passion for photography and filmmaking. He is currently based in Cape Town, South Africa, and continues to work as a freelance director, photographer, and advertising consultant.

Experience

  • The Dimsum Trust
    • Stellenbosch, Western Cape, South Africa
    • Head of Brand Strategy
      • Jan 2017 - Present
      • Stellenbosch, Western Cape, South Africa

    • Brand, Strategy and Communications at Earth & Wire
      • Jan 2020 - Present

    • Freelance Commercials Director, Photographer and Advertising Consultant
      • Jun 2015 - Present

      For many years, I've been gainfully employed as a freelance director, shooting commercials (mostly) in West Africa. I've been lucky to work on significant brands such as Airtel, MTN, Nestle, Glo as well as a number of banks and financial institutions. I work through Wishbones or Ark Resources.

    • Photographer
      • 2000 - Present

      Photography has always been a hobby. Over the last ten years, I have been hired to shoot more and more stills. I've been blessed to write and shoot all the social media content for The Hydro in Stellenbosch (I've produced, written and photographed two food books for them). Generally, I shoot anything that catches my eye: fashion, travel, portraits, food... If you're interested, you can follow me on Instagram: bruce_paynter.

  • Fusion Energy Holdings
    • Cape Town Area, South Africa
    • Group Marketing Executive
      • Jan 2017 - Nov 2021
      • Cape Town Area, South Africa

      I am currently employed as a Board Director of this specialist energy brand.

  • SYNTHESIS POWER SOLUTIONS
    • Stellenbosch, South Africa
    • Marketing Executive at Synthesis Power Solutions
      • Mar 2017 - Jan 2020
      • Stellenbosch, South Africa

      As an affiliate to The DIMSUM GROUP, I periodically assist with brand communication advice to this dynamic PV business

  • Cab Films
    • Cape Town
    • Film Director/ Partner
      • Mar 2001 - Jun 2015
      • Cape Town

      I shot TV commercials for local as well as international agency clients. I've always liked creating interesting 'narratives', be they comedic, dramatic or tragic. I left CAB in 2015 to explore options in India and then went freelance.

    • Consultant Creative Director - 'Head' of Copy
      • Feb 2012 - Sep 2013

      I 'consulted' to Woolies as a copywriter while they were setting up their in-house advertising department, working accross all aspects of their business: foods, fashion, financial services, homewear, etc.

  • Velocity Films
    • Cape Town Area, South Africa
    • Commercial Film Director
      • Mar 1998 - Apr 2001
      • Cape Town Area, South Africa

      I directed TV Commercials at Velocity for three years.

    • Exec Creative Director
      • Jul 1984 - Nov 1998

      Started my advertising career at Rightford, Searle-Tripp & Makin, which later became O&M. Stayed there until I was promoted past my competence. Resigned in 1998 as Executive Creative Director, Cape Town and Board Director on O&M Group Holding Board (SA).

Education

  • 1972 - 1977
    Rondebosch Boys High School/ Cape Technikon
    National Diploma, Graphic Design, Graphic Design, Photography, Advertising
  • 1969 - 1971
    Roosevelt Primary

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