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Bio

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Bruce Mcelroy is a seasoned security professional with extensive experience in CCTV, surveillance, and video analytics. He has managed technical training across Australia and New Zealand for Hikvision's dealer partners, and has a proven track record in new business development, sales management, and account management. Bruce holds an Electronic Engineering Certificate from Northern Sydney Institute.

Experience

    • Oceania Pre-Sales Training Manager
      • Apr 2016 - Present
      • Sydney, Australia

      Duties and Responsibilities:- To manage technical training across Australia and New Zealand for Hikvision’s dealer partners across CCTV and NON Video products- Train Hikvision’s Dealer Partners with the SMB certification courses.- Keep all courses including certification up to date and make adjustment and improvements where possible.- Keep records of training events and sessions for quarterly reports.- Create new training methods and power point presentations to aid in training material.- Train Hikvision staff when training is necessary on new products or as requested by management.- Inform BDM’s of training when necessary and update them of changes and customer requests.- Manage any staff under the pre-sales team that are also trainers.- Help with road shows and Security shows when necessary.- Presentations on product to audience via Zoom.- Learn product set up procedures and installation techniques to pass on to installers.- Keep OA systems up to date when required.- Organize training sessions for my regions which include NSW, QLD and other regions if required.- Contact dealers and Distributors regarding training.- Train Distributor staff.

  • Seadan Security and Electronics
    • Parramatta, New South Wales, Australia
    • Business Development Manager
      • Jul 2015 - Apr 2016
      • Parramatta, New South Wales, Australia

      New Business Development- Prospect for potential new clients and turn this into increased business.- Cold call as appropriate within the Security Industry to ensure a robust pipeline of opportunities. - Meet existing clients to grow, maintain and develop new opportunities in my network.- Identify potential new clients, and the decision makers within the client organization.- Research and build relationships with new clients.- Plan approaches and pitches. * Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives.- Participate in product pricing meetings and help negotiate with suppliers.- Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. Client Retention- Present new products and services and enhance existing relationships.- Work with technical staff and other internal colleagues to meet customer needs.- Arrange and participate in internal and external client debriefs.Business Development Planning-Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.-Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.-Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.-Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.

  • EOS Australia
    • Auburn - Sydney
    • Technical Sales
      • Jun 2013 - Jun 2015
      • Auburn - Sydney

      Responsible for maintaining and developing a portfolio of accounts through managing existing accounts and new business development. Duties: - Managing existing client base through constant contact face to face, over the phone and via emails.- Managing the sales process for new prospects, from initial contact through to closure. . - Contacting prospective customers and discussing their requirements. - Achieving all revenue targets & objectives in line with the company Business Plan. - Reporting business trends and area performance to the National Sales Manager. - Developing & maintaining successful business relationships with all prospects. - Identifying what customers want. - Planning and organizing the day to ensure all opportunities are maximized. - Developing a full understanding of the business market-place.

  • Camvex Video Surveillance Systems
    • Melbourne, Victoria, Australia
    • Technical Contractor
      • Mar 2012 - May 2013
      • Melbourne, Victoria, Australia

      Managed a role out of Pubs across NSW(40).. Visited each site and completed a full security audit. Designed new CCTV system bases on there own VMS software called Freedom and sent information back to project manager for quoting. Helped managed install and commissioned each site on completion.

  • Sanyo Oceania
    • North Ryde
    • Technical Support and Sales Account Manager
      • Oct 2005 - Jan 2012
      • North Ryde

      Responsible for the day-to-day management of the local, national and international company accounts. This included delivering a highly proactive, reactive and responsive account management service and building close and trusted relationships with clients. I was in-trusted in increasing and maintaining customer sales and insuring individual needs of the customer where met. Key points …. - Managed a portfolio of local and national accounts.- Provided formal quotations from small to large CCTV projects. - Constantly meet with clients to discuss current and future projects. - Used this information to help manage stock. - Compiled and presented winning sales presentations and proposals. - Constructed budgets and timelines to meet company deadlines. - Identified promotional opportunities & integrated this into the annual marketing budget. - Telephone support work and new business prospecting. - Identified and cultivated new prospects.- Provided weekly sales forecast to head product manager. - Trained other sales staff on product features. - Monitored competitor activity, products and pricing. - Presented to management and factory engineers on budget forecasts and technical issues once a year. - Supplied technical support both on the phone and onsite. - Provided support to the accounts department and customer service. - Liaison with factory and management regarding product improvements and technical issues. - Traveled inter-state and overseas for business development. - Traveled to Japan for factory product training. - Set up & attended trade shows, exhibitions and events.

  • Siemens
    • Lewisham
    • CCTV Technical Support Manager
      • Nov 2003 - Oct 2005
      • Lewisham

      Alarmcom(Siemens BT) supplied the Security industry with a broad range of CCTV, Alarms and access control equipment for over 20 years. Key points.. - Supplied technical support on their complete range of CCTV equipment which included Sanyo’s CCTV equipment, Dedicated Micros, Pelco and numerous Asian based companies. - Trained internal and external sales staff on product. - Assisted sales staff on CCTV tenders and counter sales. - Helped with major projects across Australia which included new and existing installs. - Quoted on projects. - Dealt with the warehouse manager on a daily basis to help maintain correct stock levels. - Reported back to management on product issues. - Reported back to suppliers/manufacturers on product related issues. Reason for leaving: Job offer from Sanyo for an opportunity to get into sales.

    • Service Technician
      • Feb 1995 - Oct 2003
      • North Ryde

      Rexel Video Systems supplied and serviced Panasonic CCTV, Pro Video and broadcast equipment across many organizations in the Security and AV industry. Key points.. - Workshop repairs of all Panasonic CCTV and pro video equipment. - Service all CCTV equipment to component level such as Panasonics DVR’s, video’s, cameras and peripherals. - Service Panasonic's pro video equipment to component level. - Field service work. Help customers and or contractors with problems with installation. - Maintain and manage the national CCTV contract for the Commonwealth Bank of Australia. - Product demonstrations Demonstrated Panasonic CCTV products to end users and dealer network. - Trade Shows Help with the set up of trade shows for Asial and yearly dealer conference. - Worked with sales staff and engineers. - Discussed customer issues with sales staff and engineers and report back to management. Reason for leaving: Wanted to get into a more support role rather than hands on tools.

Education

  • 1985 - 1988
    Northen Sydney Institute
    Electronic Engineering Certificate, Electronics

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