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Bruce Jones is a seasoned executive with a strong background in product management, leadership, and business strategy. He has held various roles at top companies, including Launchpad Venture Group, Alderbrook Consulting, and Sigecom, LLC. Bruce has a proven track record of driving growth and innovation in the broadband and technology sectors. He holds an MBA from The Tuck School of Business at Dartmouth and a BA from Lehigh University.

Experience

    • Member
      • Jan 2013 - Jan 2018

      Boston-based angel investment group providing funding and advice to early stage companies based in the Boston area

  • Alderbrook Consulting
    • Greater Boston Area
    • Principal
      • Jun 2011 - Jul 2017
      • Greater Boston Area

      Working with early stage companies and providing assistance to investors with underperforming assets. Significant engagements include investigating technology and business models for providing video service for a multi-town municipal startup in Massachusetts, assisting MCV Cable in Guam with improved marketing and cash flow management to facilitate sale to Japanese acquirer, and providing expert witness testimony for Vectren Communications.

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Senior Vice President & Chief Commercial Officer
      • Sep 2009 - Jun 2011

      Backchannelmedia provides an advanced television advertising service that embeds interactive "Clickable Moments" into TV content and advertisements that connect viewers directly to programmer or advertiser-specified locations on the Web.

    • Consultant
      • Apr 2009 - Sep 2009

      Assisting Backchannel in setting up their first joint market between broacasters and cable operators.

    • Operations Consultant/Director
      • Nov 2007 - Mar 2008

      Assisting Halyard Capital with the acquisition of NuLink, their first broadband cable operation, and the logistics of setting it up as an independent operation.In 9 months changed out all critical IT systems including billing, accounting and phone, designed and constructed needed additional facilities, upgraded existing product offering and added telephone and on-demand video services.

    • President and CEO
      • Jun 2002 - Dec 2006

      Competitive broadband services company owned by The Blackstone Group. Appointed CEO to turn the company around operationally and financially to prepare it for sale. Sold to Wide Open West, November, 2006.During my tenure Sigecom improved revenues 18% and cash flow (EBITDA) 47%. At sale Sigecom had the best operating metrics in the competitive broadband space, with over half its customers taking voice, video and data service. We had also established a strong commercial business accounting for 20% of company revnues and serving enterprise-level customers such as Bristol-Meyers and Vectren Energy Delivery. as well as small and medium businesses.

    • Vice President, Product Strategy & Marketing
      • 2000 - 2002

      Part of founding management team of this competive broadband service startup funded by Great Hill Partners. One of the first companies to plan an all-digital network.

    • Senior Consultant
      • 1997 - 2000

      Marketing and strategy consulting, primarily to the broadband communications and Internet sectors.Major engagements included guiding the planning and processes to integrate 130 separate acquisitions into Multicanal - the largest cable MSO in Argentina, and work with Boeing to develop the first-ever in-flight Internet service.

    • Founder, President & CEO
      • 1995 - 1997

      Founder of this software developer for interactive television services. Major investors included General Instrument Corporation (Motorola) and cable industry financial guru Paul Kagan. CableSoft was acquired by Open TV.

    • Managing Director
      • 1989 - 1995

      Founded this strategic consulting practice with national network of associated consultants. Clients included the top 5 cable MSOs, national broadcasters, and new cable networks.Led a joint project for Microsoft, Intel and General Instrument which developed a reference platform for advanced interactive cable television terminals. Introduced successful early ITV services in Europe and South America.

    • Senior Vice President, Marketing & Programming
      • 1986 - 1988

      American Cablesystems was a leading cable MSO, acquired by Continental Cablevision in 1988, and now a part of the Comcast system American Cablesystems doubled subscriber growth rates and increased penetration by 9 points, with revenue/homes passes among the highest in the industry. In its last year won 6 national Cable & Telecommunications Association for Marketing (CTAM) awards for marketing excellence.

    • Senior Vice President, Marketing
      • 1974 - 1986

      Parker Brothers was the maker of such world-famous brands as Monopoly and Nerf toys, brands now owned by Hasbro.Highlights include, 8 consecutive years of sales and share growth in games. Took Parker into Childrens' Books and achieved the 6 top-selling childrens' titles in the US in year 1. Expanded into Childrens' music in following year. Awarded RIAA "Gold" album for our first release. Named Marketer of the Year by the Boston chapter of the American Marketing Association.

Education

  • 1967 - 1969
    The Tuck School of Business at Dartmouth
    MBA, General Management
  • 1963 - 1967
    Lehigh University
    BA, Psychology

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Industry Focus. “Management Consulting”

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