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Bio

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Bruce Butler is a seasoned marketing professional with extensive experience in product marketing, strategic planning, and project management. He has held various leadership roles in companies such as TMC Industries Inc, Intracon International, Hewlett-Packard (HP), MacDermid ColorSpan, and ColorSpan, where he has developed and executed marketing campaigns, managed budgets, and led teams. He has a strong background in marketing communications, trade shows, and new business development.

Experience

    • Distribution Marketing Manager
      • Mar 2013 - Nov 2019
      • Waconia, MN

      Online content and messaging. Search Engine Optimization. Search Engine Marketing. Created and maintain ecommerce store (www.tmcindustries.com), generating over $75K of incremental income per month. Built numerous successful campaigns using Google AdWords, BingAds, Google Product Ads and Amazon P...

    • HP Scitex Product Marketing (contractor)
      • May 2009 - Nov 2012
      • Minnesota

      WW Product Manager / Subject Matter Expert for line of industrial large-format UV printers.Developed and delivered product sales training under contract for Hewlett-Packard - HP Scitex WW Strategic Marketing.Developed launch kit including PowerPoint presentations, print sample kits, demo scripts ...

    • Marketing Integration Manager
      • Nov 2007 - May 2009
      • Minnetonka

      - Integration lead of ColorSpan products and marketing assets into HP’s product portfolio and marketing systems. - Collaborated with the world-wide teams to formulate product positioning, branding, packaging, competitive analysis and media relations strategies.

    • Director of Marketing
      • Jun 2000 - Oct 2007

      Manage corporate marketing and communications functions, overseeing a $1.3M budget and 3-member team. Direct brand management, PR, media relations, corporate positioning, 16 new product launches, web and print advertising, sales collateral and tradeshow marketing.

  • ColorSpan
    • Eden Prairie, MN
    • Director of Product Marketing
      • Jan 1989 - Jun 2000
      • Eden Prairie, MN

      Provided the marketing leadership in transitioning the company (then named LaserMaster) from an integrator of laser printers used in graphic arts reproduction to a manufacturer of large-format inkjet printers used in the production of photo quality posters, signs and banners.Managing a creative t...

    • Marketing Product Manager
      • 1977 - 1989

      Managed line of printers and peripherals for an office automation computer manufacturer.

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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