Okay, let’s calculate. Bruce has 23 years of experience as an insurance owner, which is a significant amount of time. His expertise in life insurance, small business insurance, and disability insurance is also valuable. However, his role is not in a high-demand field like tech or finance. Location is Greensboro, NC, which is not a major hub for insurance professionals. According to the Bureau of Labor Statistics, insurance sales agents in the Greensboro area have a median annual salary of around $40,000. Considering his experience and education, I would estimate his hourly rate to be around $125, which is slightly above the median salary. This rate is also in line with the rates of other insurance professionals with similar experience and education.