Experience

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  Commonwealth Lodging Management, LLC

  • Virginia Beach, VA - Remote

  • Corporate Director of Revenue & Sales Strategy

    • Apr 2018 - Present
    • Virginia Beach, VA - Remote

    Providing purposeful direction to future growth opportunities; focused on creating profitability throughout the portfolio by collaborating top line sales, marketing and revenue strategies to create bottom line growth.• Strategically oversee the revenue management and sales discipline for portfolio of hotels to maximize return on investment for owners and investment partners• Direct responsibility for revenue teams in the development and execution of a strategic (demand-based) pricing plan for all market segments. Ensure a strategic mix of business and pricing strategies are set for each property based on market conditions to drive revenue, profitability, and exceed both GOP and NOI budget.• Teach and coach strategy sessions, onboarding for sales/revenue including specialized training

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  The Procaccianti Group

  • Norfolk, Virginia

  • Director of Revenue Management

    • Feb 2014 - 2018
    • Norfolk, Virginia

    • Effective total hotel revenue management through leadership, analysis and direction to sales, catering and event management team to ensure RevPAR and ROGR goals were met and/or exceeded• Demonstrate an understanding of industry trends and changing market conditions by analysis of multiple data tools including brand reports, STR and TravelClick Business Intelligence tools• Assist in developing, implementing and monitoring annual budget and marketing plans to assist in meeting and/or exceeding the overall hotel goals• Execute strategies to achieve profitable mix of business within large convention hotel (60,000+ sq. ft)• Successful completion of rolling 12-month daily room segmentation forecast with accuracy of ±3%• Analyze performance of weekly and monthly STR critiques to recognize trends, areas for improvement and ability to predict future patterns and results to instill proper system set up as inventory is made available• Conduct weekly revenue meetings to ensure the proper mix of group/transient and catering business; make pricing recommendations for optimal revenue penetration• Assist in developing, implementing and monitoring annual budget and marketing plans to assist in meeting and/or exceeding the overall hotel goals• Additional responsibilities of TPG Full-Service Marriott property during tenure, located in St. Louis, MO• Development of reservations/group coordinator into effective Revenue Manager, promoted upon departure

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  Crestline Hotels & Resorts

  • Virginia Beach, VA

  • Area Director of Revenue Management

    • Apr 2012 - Feb 2014
    • Virginia Beach, VA

    • Managed multiple Marriott branded portfolio of hotels ranging from full service to limited service totaling 718 rooms and annual budgets of $24 Million• Maximize total hotel revenue through development and implementation of effective transient and group inventory and pricing strategies based on future demand convergence of creation, capture and management• Conducted weekly yield meetings to analyze marketplace dynamics and general economic climate, competitive information and property performance trends to formulate and deploy sell strategy development for long and short term growth with each property • Prepared daily, weekly and monthly occupancy and revenue forecasts. Assisted in preparation of annual budgets and Strategic Business Sales Plan

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  Shamin Hotels

  • Richmond, Virginia Area

  • Corporate Director of Revenue Management

    • Feb 2011 - Apr 2012
    • Richmond, Virginia Area

    • Responsible for execution of multi-property portfolio of Hilton & Marriott hotels development and measurement of strategic and tactical yield and inventory management to maximize rooms revenue and RevPAR goals• Provided support to the General Manager(s) and the Sales Team(s) of involved properties by providing information and tools to enhance the property’s sales and marketing efforts and decision making process(es)• Monitored and evaluated market demand trends, including surveying the actions of competitors strategies, product quality improvements, supply changes, pricing strategies and service offerings

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  Sheraton Virginia Beach Oceanfront Hotel

  • United States
  • Hospitality
  • 1 - 100 Employee

  • Director of Revenue Management

    • Nov 2007 - Jun 2009

    • Promoted to Director of Revenue after display of leadership and desire to foster and promote hotel success• Maximized hotel revenue, while balancing profitability, through the implementation of effective revenue management processes and data driven, fact-based business decisions• Analyzed strategy of market mix using forecasts developed, STAR report, and demand analysis• Promoted hotel facilities and services to maximize revenue and profit

  • Sales Administrator

    • Nov 2006 - Oct 2007

    • Actively worked with the Director of Sales and Catering to ensure maximization of revenue and market share growth in relation to pricing and inventory suitability of all potential group business• Performed a variety of multi-functional administrative roles to include scheduling, budgeting and transcription • Corporate Customer Service Champion that responded and resolved all complaint files within deadline set forth• Attend meetings to record minutes. • Provide sales coverage and support to Director of Sales and sales staff when they are traveling or out of the office. • Read and analyze incoming RFP’s , memos, submissions, and reports to determine their significance and plan their distribution.