Experience

• 

  Cohen Handler

  • Sydney, New South Wales, Australia

  • National Sales Manager

    • Feb 2024 - Present
    • Sydney, New South Wales, Australia

    Sales and Pipeline ManagementTraining and DevelopmentLeadership and MentoringPerformance and ReportingStakeholder Management

• 

  Propertybuyer

  • Australia
  • Real Estate
  • 1 - 100 Employee

  • Director Marketing and Partnerships

    • Feb 2023 - Feb 2024

    My role included:• business planning, forecasting, reporting • opening doors to UHNW and HNW families and advisors, client qualification, initial property strategy• legal/finance/3rd party supplier management• leading partner relations, revenue growth • internal and external stakeholder management, leading teams and working autonomously• inbound and outbound brand and marketing strategies• agreements and commercial negotiations• communications/creative briefings/strategy • leveraging partners – finance, banking, accounting, planning • new revenue roadmaps/revenue diversification• company growth priorities and opportunities• trends analysis and reporting • sales insights for trade marketing & PR, event planning, partner education, media strategy• proposal development, pricing, client relationship maintenance

  • Business Development and Partnerships Manager

    • Feb 2022 - Feb 2023

    www.propertybuyer.com.au

• 

  L&A Social Media

  • Sydney, New South Wales, Australia

  • Sales Director

    • Aug 2020 - Feb 2022
    • Sydney, New South Wales, Australia

    https://landasocial.com/Sales and revenue strategy and delivery to targets, national new client lead generation, strategy and proposal development, forecasting, production management and leveraging my extensive client experience and network.

• 

  Seven West Media

  • Australia
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Trade Marketing Manager

    • Jun 2018 - Jun 2020

    Key Responsibilities:• National Trade Marketing strategy and implementation.• Network eDM strategy, copy writing & production management (Weekly).• Strategic management of inside7.com.au and sevenwestmedia.com.au.• Financial and budgeting strategy and management of key stakeholders.• Communications planning and short term ad hoc tactical executions.• Trade Media planning and buying.• Stakeholder management and go to market within industry bodies (ThinkTV, NGEN, MFA).• Development of SWM Awards submissions.• Trade campaign strategy and implementation for SWM digital products 7plus and 7NEWS.com.au.• Social media concept development and implementation – Seven Network and Seven West Media.• Concepting, production and implementation of events and activations (National).• Creative briefings and implementation.• Reporting and analysis.• Digital content communications strategy and team management.

  • Head of Product RED Seven Network

    • Jun 2013 - Jun 2018

    Key Responsibilities:• Marketing Project Lead/Red Live – X Games Sydney October 2018.• Project Lead/Red Live – Royal Edinburgh Military Tattoo 2019.• Marketing and media strategy lead on equity partnerships.• Overseeing the development of TV, digital, print, social, mobile, retail and event based campaigns that support and redefine branding initiatives, increase brand awareness and generate return on investment (ROI).• Maximising the impact of client's campaigns, developing strategies that ensure campaigns reach appropriate audiences.• Bridging offline media and innovative new marketing channels to create consumer experiences.• Delivering on targets and budget each month and significantly contributing to the annual budget.• Managing all internal reporting and financials.• Co-management of 11 direct reports (2014-2016) including sales and production teams to win content briefs and achieve campaign targets and objectives.

  • Senior Integration Executive - RED

    • Jun 2011 - Jun 2013

    Key Responsibilities:• Formulated and implemented media strategies across Seven, Yahoo!7, Pacific Magazines and all external relevant media platforms.• Supported the sales team to meet Network revenue goals and market share across all divisions with a brief and response range, $500k - $20M.• Analysed campaigns, return on investment (ROI) assessment and developed research projects.• Identified and developed new market offerings and initiatives.• Developed strategic marketing solutions and content briefs for clients.• Agency lead experience:WPP, STW, Dentsu Aegis, Omnicom, Publicis Groupe, Havas, Interpublic Group Mediabrands - Independents: Slingshot, Atomic 212, HM Communications Group, 360 DMG, Lowe 303

• 

  Peer Group Media

  • Sydney, New South Wales, Australia

  • Head of Sales & Integration

    • Jun 2010 - Jun 2011
    • Sydney, New South Wales, Australia

    Peer Group Media led the market in the commercialisation of music and culture, holding Australia's largest commercial rights festival portfolio giving brands access to the largest music, sporting and lifestyle events in addition to creating 360 degree experiential campaigns. The Head of Sales and Integration reported to the CEO and Founder.Key Responsibilities:• Identified and developed new client offerings and initiatives across events and music publishing assets.• Developed innovative and integrated ideas for sponsorship campaigns for clients.• Delivered on targets and budgets and contributed to annual budget.Key Achievements: 2011 Big Day Out 2011 Dungog Film Festival

• 

  ACP Magazines

  • NSW Sales Manager, CLEO and Shop Til You Drop

    • Jun 2009 - Jun 2010

    Key Responsibilities:• Managed the Magazine and online Sales relaunch.• Developed and maintained relationships with agency contacts including Mediacom, OMD, Mediaedge, Hyland Media, ZenithOptimedia, Starcom, Match, Pearman, Jill Waddy Media.• Managed and delivered client campaigns, addressing clients strategic business needs.• Responded to briefs with integrated campaign ideas and solutions.• Managed sales activity for NSW and achieved monthly and quarterly targets.• Events and Sponsorship Manager for Cleo Bachelor (400+ ppl), Magazines Go Live (10,000+ppl)

  • VIC Sales Manager, Grazia

    • Jun 2008 - Jun 2009

    Key Responsibilities and Achievements:Successful 2008 Australian launch of GraziaVIC agency and direct clients primary contactExceeded budget

  • Senior Account Manager - L'Oreal Consumer Division

    • Jun 2005 - Jun 2008

    Key Responsibilities and Achievements:TV Week Logie AwardsAustralian OpenAustralian IdolCorporate ConferencesConsumer events and activations

• 

  DDI Adworks Filmworks

  • Sydney, New South Wales, Australia

  • Account Director - Creative Agency

    • Jun 2002 - Jun 2005
    • Sydney, New South Wales, Australia

    Key Responsibilities and Achievements:Fashion retail AirlineLuxuryConfectionery

• 

  Central Station Records

  • Sydney, New South Wales, Australia

  • PR and Promotions Manager - Independent Record Label and Retailer

    • Jun 2000 - Jun 2002
    • Sydney, New South Wales, Australia

    Key Responsibilities and Achievements:National radio network publicity and servicingNational music trade publicity and servicingNational consumer media publicity and servicingInstore promotional materialsArtists events / tour coordination

• 

  TV/Film/Theatre

  • Australia, Canada, UK

  • Production Assistant & Art Department Coordinator

    • Jun 1994 - Jun 2000
    • Australia, Canada, UK

    Key Freelance Appointments:Optomen Television/Virgin Records, Hey Day Productions, Mentorn Barraclough Carey/TV21, Contagious Films, Westwood Utopia./Virgin Records, Low Down Films Ltd, Woolworths/Vox Pop Productions, TBWA/Holsten Pils/Vox Pop Productions, MTV Europe, Film Four, GMG Endemol Entertainment, Universal Studios Network, Infinitheatre 1998 Fringe Festival, Cinemania Film Festival, Zoobone Records, Film Stock Research Australia, SECOM/Pirelli Tyres, LG Electricity/Michael Iciano, Coca Cola Amatil Asia Pacific/Lesley Crawford, TROPFEST 1997, PAGEANT” Paddington Town Hall, New Blood & Old Money Film Makers, Matt Carroll Films “Diana & Me” (Work Experience – Art Dept), ABC TV “GP” (Work Experience), IMG/Aotea Centre NZ Production “Jesus Christ Superstar” (Harry M. Miller Group).