Experience

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  UE SYSTEMS

  • New York City Metropolitan Area

  • Strategic Growth Marketing Leader

    • Oct 2023 - Present
    • New York City Metropolitan Area

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  Digital Reach Agency

  • Nashville Metropolitan Area

  • Strategic Account Manager

    • Dec 2020 - Jul 2023
    • Nashville Metropolitan Area

    - Launched new holistic account management offerings resulting in large scale growth for current clients agency wide.- Managed clients entire marketing strategy, including budgets over $2million. - Led strategic blueprints that provided extensive analysis on gaps, creating in-depth action plans to aid in long term scaled growth.- Established strategic Quarterly Business Review's to launch new strategic growth initiatives for each client.- Provided Director level support for the Client Services team as Senior Strategic Account Manager.

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  Des-Case Corporation

  • Greater Nashville Area, TN

  • Marketing Manager

    • Jan 2019 - Dec 2020
    • Greater Nashville Area, TN

    SUCCESSES• Part of team to globally implement 3 acquired companies into Des-Case product fold in one year• Implemented communications strategy into European market including several trips to meet current customers and market research• Implement two marketing automation platforms and CRM database to streamline lead generation, nurture funnel, sales hand-off, and close of new business. • Manage Marketing Communications team to generate new content, deliver materials and results to our global employees and partners• Serve as marketing support for strategic partners and distributors in our Americas region• Develop, execute, and analyze global communication schedule and activities both in digital/analog format• Mentor to Events Coordinator in order to provide strategy, oversight, and support for company tradeshows and events each year• Support VP of Marketing & Strategy to provide in-depth analytics regarding overall marketing successes• Work with VP and Director of Marketing to implement annual focus for the marketing department including but not limited to:o Delegating annual marketing budgeto Promotion of proper product mix portfolio per global regionso Publication partners and promotional messagingo Digital activities to lead generate, brand position, and increase subject matter expertise

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  Des-Case Corporation

  • United States
  • Industrial Machinery Manufacturing
  • 1 - 100 Employee

  • Marketing Communications Manager

    • Jan 2018 - Nov 2018

  • Marketing Operations Analyst

    • May 2017 - Jan 2018

    Salesforce Architecture Roll-OutMarketo - Marketing Automation ManagerStrategic Marketing for European ExpansionDevelop and Digest high-level company-wide analytics

  • Digital Marketing Manager

    • Jul 2015 - Apr 2017

    Manager of marketing automation and digital marketing techniques to establish short-and long-term strategies for generating, qualifying and nurturing new customersOversee data-driven analytics moving company forward in key strategic initiativesUtilize creativity and out-of-the-box thinking to proactively develop new ideas, creative digital marketing programs, and other marketing programs to stimulate customer interest and demand, resulting in new approaches to prospecting and lead generationStrategic implementation of generating and maintaining a robust lead pipeline Report on analytics via multiple digital channels to showcase leads identified, conversion rate, and ROIMarketing Salesforce AdministratorCreate and oversee social media strategy for company B2B and B2C Manage the marketing, planning, and logistics of all domestic and international tradeshow events to maximize lead generation and company exposure

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  Health to You, LLC

  • United States
  • Wellness and Fitness Services
  • 1 - 100 Employee

  • Digital Marketing Specialist

    • Aug 2013 - Jul 2015

    Manage all marketing automation platformsManage all B2B and B2C social media platformsOversee and manage all email marketing campaigns for H2U consumer wellness program, employer groups, and lead generation Assist in the development and execution of digital marketing strategies and campaigns that build H2U customer base, encourage member retention, health center utilization, sales support, and increase revenue for all H2U product linesCreate and revise high quality graphicsSalesforce.com AdministratorCollaborate with Digital Marketing Manager on website content, web traffic, and engagement through social mediaPreform market analysis and provide regular reviews and recommendations to keep company relevant within the industryManage special projects as they relate to marketing and sales initiatives

  • Sales & Presentation Coordinator

    • Jan 2013 - Aug 2013

    Coordinated all sales areas of business development including activities, presentation development and delivery, and trade show management. Created high-level company-wide PowerPoint presentations Coordinated, prepared, and assembled materials for client presentations and meetings Managed all lead generation and nurture campaigns using marketing automation and software platforms Assisted in writing and editing sales and marketing materialsManaged all aspects of multiple trade shows simultaneously Tracked sales activities and manage pipeline using Salesforce.com. Developed and run standard customized reports for sales team and company reviewManaged special projects as they relate to sales initiatives

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  Sitel

  • United States
  • Outsourcing and Offshoring Consulting
  • 700 & Above Employee

  • Marketing & Promotions Specialist

    • May 2012 - Jan 2013

    Awards: Manage all award submissions for Sitel in the Americas RegionCampaign Support: create and launch emails through Eloqua and assist campaigns as neededPromotional Marketing: Manage all promotional marketing for Americas RegionEvents: Research to find new events for Sitel to participate in. Manage and oversee all action items related to Sitel's participationMarketing Leads: Process and qualify all potential marketing leads for company through email addressProject Management: Oversee multiple miscellaneous projects such as:InvoicingSite BrandingPromotional Store Launch

  • Marketing Coordinator

    • Apr 2011 - May 2012

    Process Sale Leads and Opportunities through Eloqua and Salesforce.com Current Management of Children’s BookMultitask and Plan multiple Conference & Events for Sales & Marketing team nationally

  • Nashville Associate Engagement Committee

    • Oct 2009 - May 2011

    Elected to serve on the Engagement Committee. Help plan and organize company functions. Secured contributions from companies and organizations for Sitel’s Silent Auction. Project Manager for United Way Campaign. Worked Closely with United Way case manager to ensure online giving transitioned smoothly. Managed Sitel inventory for Fleece gift at Christmas. Project Manager for 3rd Quarter events coming up.

  • HRIS Administrator - Global Support

    • Jan 2009 - May 2011

    - Supervised transactions of employee records in HRIS system for over 2000 employees in over 10 sites daily- Entered and maintained all corporate employee records in HRIS system including Expatriates. - Reviewed and monitored all hires and separations, benefits, and file maintenence for 2000 employees and corporate associates- Managed customer information, issues, services and agreements - Ensured all leave of absence requests met FMLA requirements - Created and ran high level global reports that included entire workforce of 50,000+- Manage all unemployment claims for the United States.- Perform New Hire on boarding and orientation for corporate employees and global directors- Supervised, audited, and completed all Bonus imports nationwide. Accomplishments:• Streamlined Unemployment Process Resulting in decreased Site contact for hearings, and increased the amount of claims won.• Initiated a new process for corporate files to be completed. Result: Became process globally.