Bio
Experience
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United States
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Consumer Services
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1 - 100 Employee
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General Manager
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Sep 2023 - Present
Oversee the company's marketing, operations, training, hiring, and software.
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Director of Marketing
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May 2016 - Sep 2023
Work closely with the CEO to design and implement Team Aaxon Brand Strategies. Guiding the day to day activities of our marketing team. Plan and execute campaigns for company culture. Producing ideas, planning and executing trade shows and/or events for all of Team Aaxon companies. Control budgets and allocate resources amongst projects. Manage social media presence and direct programs to improve social media reputation and recognition. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and public relations. Assisted the CEO in creation of a new retail laundry from interior and exterior design to tagline, brand messaging, digital media and outdoor advertising. Plans and executes company projects. Won the 2017 Community Appearance Award in the category of Renovation: Commercial Low Rise for a company owned building on David Blvd.
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Marketing Coordinator
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Jun 2014 - May 2016
Assist the CEO with various projects. Responsible for social media coordination, community management, and content creation for all company brands on a daily basis. Manages 6 websites for the company. Handle all leads and enter into our CRM database. Coordinate all company events. Assist with annual Sales & Marketing plan. Create, produce and distribute mailers/flyers/newsletters/brochures/email blasts/business cards. Responsible for Company Trade Show Coordination, Design and Set Up. Create eye catching and visual presentations. Assist in creation of a new branded laundromat retail location from internal design to the overall digital strategy. Designed a company website.
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Coin Laundry Association
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Florida
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Board Member
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Oct 2016 - Dec 2018
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Florida
First Woman to be on the FCLA Board of Directors. Work closely with the President and Vice President to ensure messaging is consistent with overall marketing and communication objectives. Initiate marketing opportunities; mailers, surveys, email marketing, etc.
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On the Ball Marketing
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Plantation, FL
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Junior Account Coordinator
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Jul 2013 - May 2014
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Plantation, FL
Work closely with the President in crafting proposals and presentations for external communication purposes. Monitor and engage in social media conversations based on demographics and keywords. Assist with content creation for social media posting. Implement and execute social media campaigns. Wrote blog articles. Created, managed and executed Facebook ads for all of our clients. Compile report for clients showing results. Oversee design (ie: Facebook Timeline cover, Profile Picture, Ads, Twitter profile). Assist in creation of several re-branding projects- renaming company, updating social media websites, campaign slogans, tagline creation, logo creation, brand messaging and email campaigns. Was promoted to an Account Manager.
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Education
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2009 - 2013Florida State University
Bachelor of Science, Marketing
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References
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