Bio
Credentials
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Salesforce Certified Marketing Cloud Email Specialist
SalesforceMar, 2016- Apr, 2026
Experience
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Rumble Boxing
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Shelby Township, Michigan, United States
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Sales and Marketing Manager / Fitness Trainer
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Oct 2022 - Present
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Shelby Township, Michigan, United States
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Detroit Yoga Lab
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Detroit, Michigan, United States
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Sales and Marketing Manager
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Feb 2022 - Jan 2023
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Detroit, Michigan, United States
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Dogtopia of Plymouth
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Plymouth, Michigan, United States
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Sales Manager
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Apr 2021 - Feb 2022
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Plymouth, Michigan, United States
Core Competences: • Percentage of leads converted to Meet & Greets • Percentage of Meet & Greets converted to sales • Retention of and frequency of daycare visits • Assist in increasing customer satisfaction ratings • Always striving to up-sell! • Consistent and timely attendance • Website monitoring • Manage web inquires Sales Initiatives• Convert lead calls to meet andgreets• Schedule Tours/ meet andGreets• Conduct follow-up calls withleads that did not schedule• Create and maintain marketingSales Initiatives • Convert lead calls to meet and greets • Schedule Tours/ meet and Greets • Conduct follow-up calls with leads that did not schedule • Create and maintain marketing
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Orangetheory Fitness
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Detroit, Michigan, United States
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Fitness Studio Manager and Marketing Support
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Oct 2016 - Apr 2021
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Detroit, Michigan, United States
Properly managing and exceeding all OTF sales and operational budgetsLead and coordinate initial and ongoing sales drivers (pre-sale events, studio events, outreach)Responsible for overseeing the sales process and systemsManage, monitor, coach-develop and evaluate the performance of all OTF-related managers and staffCompliance and adherence to OTF Business Policies for daily studio operationsMonitor the hiring, training and scheduling of all OTF studio staffResponsible for recruiting and on-boarding all new OTF employeesBuild and maintain OTF class size through scheduling optimizationDevelop a high energy culture through contests and incentive based motivationModel all studio activities through self-involvementTrain and mentor employees for ongoing success and future growthEnsure OTF branding through consistency and continuity in all actionsProperly empower, monitor and evaluate specifically assigned responsibilities of sales team and fitness teamManage disciplinary actions involving all OTF studio employeesResponsible for meeting performance metrics (KPI’s), revenue, ordering, inventory, payroll, cost controls and facilities maintenanceBe promotionally-oriented and have the ability to direct sales through company requiredResponsible for 30-60-90 and annual OTF staff performance reviewsEnforce OTF corporate policies, business practices, systems and processesEnsures that all front desk systems are followed such as proper Member Check-In, Telephone Inquiries (general and sales related), Guest Registration, cash handling, delinquent account procedures, customer care calls, change requests and document scanningProvide and maintain the highest level of customer serviceProvide effective decision making regarding customer service issuesPlan and promote special events for the studio on a monthly basis, using OTF tools for effective outreach and community involvementEnsuring that the facility is clean, maintained and operationally sound
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The Auto Club Group
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Dearborn, MI
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Email Marketing Specialist
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May 2014 - Mar 2017
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Dearborn, MI
Participates in the planning, development and implementation of strategic, corporate marketing programs or projects that support Auto Club Group (ACG) marketing goals and objectives. •Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans. May utilize statistical procedures and complex analysis tools to measure and analyze results. Recommends new or enhanced strategies and tactics based on results as appropriate•Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product, cross-functional environment. Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout. Identifies any potential operational issues and possible solutions• Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise. Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.• Salesforce Certified Marketing Cloud Email Specialist Certification completed on March 25, 2016
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Carbon Media Group
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Bingham Farms, MI
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Video Marketing Specialist
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Jul 2012 - May 2014
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Bingham Farms, MI
Producing a best practice video marketing plan that is constantly innovated for quality and video consumer satisfaction. Duties include:• Developing effective processes that streamline working relationships with the Network Channel Producer Manager and the Direct Video Producer Manager by improving daily workload as well as improving their relationships with video partners. Create databases within event categories providing all dates listed nationwide• Increase the reach and exposure of Outdoor Hub, Action Hub and Ag Hub branding across Direct Video Producer and Network Channel Producer• Timeliness of marketing communications.
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Double Olive
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Dearborn, MI
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Promotions and Special Events Manager
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Sep 2012 - Apr 2013
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Dearborn, MI
Provide Marketing and Promotional Support and Social Media strategy for Double OliveResponsible for:• managing/creating social media through Facebook/Twitter and providing all content for Double Olive• managing/providing support for all events/parties• creating events and providing ideas for promotions and implementation of such events• providing marketing support to owner and representation of Double Olive at events
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Ignition Media Group
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Detroit, MI
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PR & Intergrated Marketing Intern
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Nov 2011 - Aug 2012
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Detroit, MI
Provide Public Relations/Marketing and Social Media strategy under Director of Ignition Media Group. Responsible for:• managing/creating social media through Facebook/Twitter and providing all content for Ignition Media Group and Grey Goose Vodka• editing and revising press releases and media advisories• creating and sending e-blast campaigns through Mail Chimp and Sendible• importing/exporting Grey Goose Vodka media links through Ignition Media Group’s YouTube channel/Drop Box and downloading material onto flash drives for prospective/current clients
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Promotions Team Leader
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Jul 2010 - Jul 2011
Duties include:handing out flyers to individuals in the community, at events and on college campusesproviding assistance to marketing director and entertainment district staff during eventsselling fast. passes at increased prices during increased volume eventsorganizing and directing other team members
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Marketing/Public Relations Internship
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Jan 2011 - Jun 2011
Provide Public Relations/Marketing support and strategy under the Marketing Director for Reedy Corp. Responsible for:managing social media in Facebook, Twitter and Hootsuite through updates, comments and messagesmanage street team, provide schedules and locations for promotions and collect hours for billingcomplete ROIs, tracking of social media charts and entertainment contractscontributing my creative ideas for new promotions, taglines and advertising
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Marketing/Promotions Internship
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Aug 2010 - May 2011
Provide Marketing/Promotions support at WKFR for the Hatcher and Harvey morning show . Responsible for:creatively setting up banners and preparing locations/equipment for onsite promotional remotes providing on-air talent with discussion topics and organizing daily hot sheetsfiling post-production sheets and administrative work such as mailing/contractingparticipate during radio show on-air and interact with listeners and contest winners
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Education
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2013 - 2016Wayne State University
Master of Business Administration (M.B.A.), Concentration in Management and Marketing -
2009 - 2011Western Michigan University
Bachelor of Arts, Public Relations
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