Experience

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  BookLeaf Publishing

  • India
  • Book and Periodical Publishing
  • 1 - 100 Employee

  • Author

    • Apr 2023 - Present

  • Author

    • Apr 2023 - Aug 2023

    International seller and author of Untouched Thoughts, a collection of mysterious poetry set to inspire and light the fire within others. International seller of digital and print poetry books. Digital marketing and PR specialist focusing on book promotion. Write all poetry for book collections, design social media posts and ads, create email marketing campaigns, prepare PR events, write press releases, write contest entries, grant writing, implement word-of-mouth marketing campaigns, and design book covers. https://www.store.bookleafpub.com/product-page/untouched-thoughts

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  S & B Granite Repair LLC

  • Chicago, Illinois, United States

  • Small Business Owner

    • Oct 2021 - Jun 2023
    • Chicago, Illinois, United States

    Manager of the day-to-day business operations of CHIC Home Improvement and I set and implement the overall operational strategy and growth performance goals for S & B Granite Repair LLC. I oversee the managers in implementing the business’s organizational goals, policies, and procedures. Oversee general contractor and subcontractor partnerships, responsible for market research and business development, sustain building permits and business licenses, manage financial activities, accounting tasks, budgets, statements, and reports, put together estimates for the project manager, product purchasing, oversee the business’s CRM system, website, and social media accounts, design layouts for kitchen and bathroom home improvement and interior, and design projects.

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  Diga-Talk Plus

  • Joliet, Illinois, United States

  • Marketing Coordinator

    • Sep 2021 - Feb 2022
    • Joliet, Illinois, United States

    Created the B2B social media strategy, implemented the Facebook and LinkedIn lead generation campaigns for a telecommunications multi-unit corporation, designed product videos, wrote press releases, designed the yearly print calendar, managed the yearly list of trade shows and social media content calendar, designed social media ads and posts and always hit the quarterly sales goal. https://www.digatalkplus.com/

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  Window World of Joliet

  • Joliet, Illinois, United States

  • Integrated Marketing Communications Manager

    • Jan 2019 - Mar 2020
    • Joliet, Illinois, United States

    Established the 2019 marketing plan, sales goals increased by 20 percent and we hit the highest sales month in all 10 years in operation. An "Intentional Direct Mail" program with the ability to track website visitors and trigger a send based on rules/ conditions was established. A monthly newsletter was created to rehash over 3,000 leads. A Chamber of Commerce e-blast program and a Patch.com content marketing and display ad plan to reach 4 million monthly visitors was also built. Implemented a link-tracking system for digital marketing, was head of project management for the development of their new website windowworldjoliet.com, managed all community events, conventions, and conferences, and designed all graphics for print, billboards, and digital. Part of the direction of the 2019 TV commercial which was launched through Effectv, where the commercial was able to be seen by potential customers through cable and digital TV where the results were also digitally measurable. Increased essay submissions for Window World of Joliet’s STEM grant program for teachers from 25 submissions in 2018 to 100+ submissions in 2019.Provided mentorship in the field of technology to JTHS students. Managed the recruiting and hiring of employees. https://windowworldjoliet.com/

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  Club Champion

  • Willowbrook, IL

  • Digital Marketing Manager

    • Aug 2017 - Jul 2018
    • Willowbrook, IL

    Head of digital marketing at Club Champion, a club fitting company with 45+locations throughout the US. Club Champion fits and builds clubs for amateurto PGA golfers. Generated upwards of $4M in revenue through Google AdWords campaigns, email marketing, eCommerce, social media marketing, and public events. Managed all Google AdWords campaigns generating 1.7M in revenue. Designed weekly HTML emails for new product releases, wrote monthly member newsletter and increased email database from 40K-70K prospects. Email marketing campaigns generated 2M in revenue. Implemented an e-commerce Shopify website generating over $200,000 in online sales. Started implementing system syncing and automation between Pardot and Salesforce CRM. Managed all social media advertising on Facebook, Instagram, and LinkedIn. Implemented a digital marketing tracking system. Planned grand opening events and PGA appearances with professional golfers throughout the United States. https://clubchampion.com/

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  Rosati's Franchising Inc.

  • United States
  • Restaurants
  • 1 - 100 Employee

  • Director Marketing Communications

    • May 2015 - Aug 2017

    Head of digital and traditional marketing and communications throughout my employment with Rosati’s Franchising, Inc. Rosati’s Franchising, Inc. won numerous awards and accolades throughout my 5-year career with them. I started as a social media marketing manager in 2012 and ended my employment as the director of marketing communications in 2017 due tomoving out of the region. https://myrosatis.com/Developed the national, regional, and local store digital marketing, traditional advertising, and public relations campaigns for over 200 Rosati's Pizza and Papa Saverio's franchises throughout the US. Assisted with the initial business planning and opening of a new franchise model, opening 40 sports pubs within 6 months. Wrote marketing plans, budgets, and calendars for franchising and the owners, oversaw all media buying for franchisees, implemented an online franchisee portal for operations and marketing, and launched an on-demand media buying and printing platform. Head of the corporate social responsibility and the coordination of Dine-out for No Kid Hungry. Mentored High School Students from the National Restaurant Association’s ProStart® Program on entrepreneurship, business, and marketing. The students won first place in management at the Illinois Restaurant Association Educational Foundation‘s 13th Annual Illinois ProStart® Invitational. Mentored entrepreneurs from the Meridian International Center’s Meridian Exchange Program on franchising their restaurant concepts overseas. Speaker at the 2015 Franchise Consumer Marketing Conference on print advertising.

  • Director of Online Marketing

    • May 2014 - Apr 2015

    Managed email marketing campaigns at the national and local level for both the consumer and franchising sectors, and launched a national ad campaign for Rosati's Pizza’s 50th Anniversary, which generated more than 200,000 touchpoints with a potential of 5MM in revenue for the franchise system. Grew mail marketing database increased by 40%, integrated POS system with online ordering and loyalty program throughout the franchise systems, and implemented a promo code option for online ordering.Speaker at the Mobile Innovation Summit in Chicago in August 2014 on mobile loyalty and digital marketing

  • Digital Marketing Manager

    • May 2013 - Apr 2014

    Wrote the marketing manual for franchisees which was included in the system’s operations manual, managed all media plans and budgets, assisted with media buying for both digital and local ads for franchisees, and launched e-mail marketing campaigns. Social media paid and organic management and managed the redesign of both franchise’s websites.

  • Social Media Marketing Manager

    • Apr 2012 - May 2013

    • Set-up all the social media accounts for the franchise and each franchise location• Directed the achievement of landing Rosati’s Pizza a spot on the “Top 250• Restaurant Social Media Index”• Wrote the bi-weekly newsletter to franchisees

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  BRAINFUSE

  • online

  • Online Tutor/Career Coach

    • Oct 2011 - Sep 2012
    • online

    Tutored K-12 and students in Higher Education in Reading, Writing, Literature, Language Arts, and English. Assisted students with APA/MLA formatting, college entrance essays, personal statements, resumes, cover letters and interviewing skills. Assisted ESL Students in Reading, Writing and English. Career Coach in Brainfuse's JobNow and assisted students with ACT, SAT, GED, GMAT and COMPASS testing preparation.

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  Myers Counseling Group

  • Crystal Lake, IL

  • Online Marketing Specialist

    • May 2011 - Mar 2012
    • Crystal Lake, IL

    Organically enhanced Myers Counseling Group's search engine optimization through social media, blogging, online directories, and website content. Editing weekly podcasts and maintained YouTube channel with presentations and curated informational videos.

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  Little City Foundation

  • Palatine, IL

  • Branding Intern

    • Feb 2011 - Apr 2011
    • Palatine, IL

    Assisted with writing the strategic re-branding plan for Little City's new logo.

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  CME Group

  • Chicago, Illinois, United States

  • Public Relations Intern

    • Aug 2009 - Dec 2009
    • Chicago, Illinois, United States

    Worked on the trading floor at CME with TopstepTrader to increase brand awareness and media exposure for their Trading Combine® which is a real-time simulated futures account where your trading is evaluated across two steps for the opportunity to get funded with their capital. Tasks included: social media posts, press releases, market research, blog topics, and radio material.