Experience

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  WMARKETING

  • Boston, MA

  • Freelance Marketing Consultant

    • 2007 - Present
    • Boston, MA

    ➤ Consulting on targeted marketing plans including the development of brand standards for niche travel companies.➤ Creating marketing materials including the design of a broad range of digital and print collateral for publication-quality presentations, web design and development.➤ Providing pr...

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  Alexion Pharmaceuticals, Inc.

  • Senior HCP Product Marketing Manager

    • Oct 2022 - Apr 2023

    Lead development of HCP-focused branded and unbranded assets for gMG, ensuring a successful promotional review process.Co-manage 30+ cross-functional marketing strategy team focused on competitive readiness through building Field Force resources and sales support and advancing GTM strategy and po...

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  Rocket Software

  • Senior Product Marketing Manager

    • Aug 2021 - Jan 2022

    Oversaw b2b marketing plan and deliverables for product launches, integrated digital and demand generation campaigns, upgrade /cross-sell programs, and sales enablement. Partnered with creative services to implement new Jira and Confluence workflows.

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  Thermo Fisher Scientific Inc

  • Senior Marketing Specialist

    • Feb 2021 - Aug 2021

    Partnered with stakeholders to develop and execute content and brand strategies across print, web, digital, email, and social channels.Spearheaded major content audit initiative to review, update, and optimize over 400 brand assets working closely with marketing teams and SMEs to enhance communic...

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  Biogen

  • Weston, Massachusetts, United States

  • Account Manager

    • Jan 2020 - Mar 2020
    • Weston, Massachusetts, United States

    Led the creation of print and digital assets for the Field; developed creative briefs and collaborated with creative services teams and AORs, ensuring work is high-quality and meets the defined strategy and compliant with FDA/PRC/MLR regulatory requirements.

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  DentaQuest

  • Boston, Massachusetts, United States

  • Manager B2B Marketing Campaigns

    • Aug 2019 - Nov 2019
    • Boston, Massachusetts, United States

    Partnered directly with VP of sales to ideate and execute a go-to-market strategy for a large-scale full-funnel marketing program that combined thought leadership, persona development, content creation strategy, 1:1 multi-touch engagement, website and blog launch, paid search and social tactics, ...

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  Takeda Pharmaceuticals (formerly Nycomed)

  • Cambridge, MA

  • Corporate Communications Consultant

    • 2018 - 2019
    • Cambridge, MA

    ➤ Contracted senior communications position in conjunction with Takeda’s acquisition of Shire Pharmaceuticals; collaborated across functions as a Subject Matter Expert in employee communication methodology and best practices.➤ Deliverables included key messages, internal articles, and videos th...

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  Blue Cross Blue Shield of Massachusetts

  • Quincy, MA

  • Marketing Manager

    • 2015 - 2018
    • Quincy, MA

    ➤ Provided marketing thought leadership and translated client objectives into successful, integrated omni-channel B2B and B2C campaigns, which led to increasing engagement from 45% to 87%, driving profitable growth for the client, and building brand awareness.➤ Managed and delivered marketing c...

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  Fresenius Medical Care

  • Waltham, MA

  • Marketing Communications Strategist

    • 2014 - 2015
    • Waltham, MA

    ➤ Managed multi-channel communications from concept to completion, including directing content development and working with SMEs to translate complex data into engaging messages targeting both internal and external audiences.➤ Guided cross-functional teams through quality, regulatory, complianc...

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  Tufts Health Plan – Network Health

  • Corporate Marketing & Media Relations – Medford...

  • Senior Manager

    • 2013 - 2013
    • Corporate Marketing & Media Relations – Med...

    ➤ Collaborated with senior leadership and cross-functional teams during Network Health's merger with the Tufts Health Plan, developing and executing marketing strategies, while managing a communications team that included 2 direct reports and an outside PR agency.➤ Implemented a successful ...

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  U.S. DOT Volpe National Transportation Systems ...

  • Cambridge, MA

  • Communications Strategist

    • 2011 - 2012
    • Cambridge, MA

    ➤ Developed and executed high-level communications strategies and plans for the Department of Transportation, including the creation of public information campaigns addressing national transportation issues and initiatives and providing stakeholder analysis communication directives.➤ Drove crea...

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  Commonwealth of Massachusetts

  • Massachusetts Office of Travel & Tourism – Bost...

  • Assistant Director of International Marketing

    • 2008 - 2010
    • Massachusetts Office of Travel & Tourism – ...

    ➤ Developed and executed multi-channel PR/marketing campaigns targeting consumer and business audiences in the State’s key international markets including all marketing collateral, press releases and newsletters, co-branded marketing partnerships, print/web advertising campaigns.➤ Oversaw $1 MM...

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  Commonwealth of Massachusetts

  • Massachusetts Executive Office of Health and Hu...

  • Acting Director of Communications

    • Jun 2005 - Mar 2007
    • Massachusetts Executive Office of Health and Hu...

    ➤ Promoted from Deputy Director; oversaw all press operations, serving as spokesperson and central point of contact for all communications and media relations for the Commonwealth’s largest secretariat and its 16 member agencies.➤ Developed communication strategies promoting the Secretariat’s m...

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  Bishoff Communications

  • Boston, MA

  • Account Supervisor

    • 2004 - 2005
    • Boston, MA

    ➤ Developed and executed public relations and marketing initiatives for McDonald’s of Eastern New England and served as spokesperson.➤ Supervised a staff of 4, managed a large-scale budget and coordinated product launches and sponsorships with local sports teams in conjunction with corporate Mc...

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  City of Boston

  • Boston Police Department– Boston, MA

  • Media Relations Manager

    • 1998 - 2003
    • Boston Police Department– Boston, MA

    ➤ Came onboard as a Media Relations Coordinator and then promoted to Medial Relations Manager; responded to media inquiries of up to 50 press calls a day, assisted with crisis communications and community outreach; wrote press releases.