Experience

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  IDG (International Data Group)

  • Director of Marketing Intelligence, Insights & Performance Marketing Division

    • Apr 2007 - May 2020

    Led the standardization and direction of custom marketing program performance reporting for guarantee tracking, optimization, renewal, discovery and program benchmarking. Oversaw data aggregation, integration, analysis, positioning, and communication of data with internal stakeholders and externally with clients.• Pioneered, led and built the integrated marketing campaign reporting, KPI development and dashboard visualization for top clients represented in the world’s largest technology sector.• Proactive optimization recommendations for global integrated marketing campaigns and new product offerings which led to renewals of several $1M+ campaigns. • Built and presented to clients and internal stakeholders final campaign results aligned with strategy, client goals, contractual obligations and recommendations.• Mentored digital marketing analysts on how to present complex campaign metrics to clients, agencies and vendors both in writing and via presentations.

  • Research Manager (Part Time)

    • Oct 2006 - Apr 2007

    Managed the definition, research design, execution, analysis, interpretation and presentation of research studies for clients inside and external to IDG. Collaborated to improve offerings and enhance departmental goals. • Executed and delivered one of the top client research studies, Reed Business’s Electronic Design News Global Purchase Intent survey to help understand purchase intent across specific buyer personas and geographic markets used to demonstrate the buying power of their audience and identify market opportunities.

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  IDG (International Data Group)

  • Research Director, CXO Media

    • Sep 1996 - Jan 2006

    Established a full service marketing research function from inception - emerging as a respected and trusted source of market, competitive and readership information across the organization. Developed and prioritized the marketing research schedule for three brands to enhance sales growth, led projects in alignment with business needs and focused resources. • Elevated the CIO Magazine brand by building and managing The CIO Magazine Tech Poll, a leading indicator of technology spending, partnering with a leading economist, Dr. Ed Yardeni formerly of Duetche Bank, and Gary Beach, former Publisher of CIO Magazine. Used in the press releases and news outlets - this poll continues today (https://www.idg.com/tools-for-marketers/cio-tech-poll-tech-priorities-2020/).• Created, managed and communicated research findings to executives, sales team and customers that included CIO Reader Profile Study, CIO.com Site Visitor Study and thought leadership studies for clients partnering with IDG Research.

  • Senior Marketing Specialist, CXO Media

    • Sep 1993 - Aug 1996

  • Sales And Marketing Specialist, CXO Media

    • Jun 1991 - Aug 1993

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  Tech Computer

  • Sales

    • Nov 1989 - May 1991

    A retail computer company providing custom Macintosh-based desktop publishing systems for corporations throughout New England. Sold turnkey desktop publishing solutions compatible with the Macintosh platform to corporate accounts throughout the Boston area increasing sales for the organization. ...