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Brianna Gold is a seasoned communications professional with 13 years of experience in social media, marketing communications, and event planning at The Walt Disney Company. She has led communication and social media strategies, created compelling content, and analyzed metrics to showcase successes.

Credentials

  • CPR and AED
    American Heart Association
    Jul, 2015
    - Apr, 2026

Experience

    • Manager, Communications
      • Mar 2024 - Present

    • Senior Communications Specialist - Talent Acquisition Marketing
      • Sep 2021 - Mar 2024

    • Walt Disney World Resort Traditions Assistant
      • Oct 2019 - Sep 2022

      I was honored to have been selected as a member of the Walt Disney World Resort Traditions team. On this team, I facilitated a day of orientation and welcomed new cast members at Walt Disney World Resort emphasizing company traditions, legacy and Disney magic. I feel extremely honored to have been selected from hundreds of cast members to represent this company I feel so passionate about. We create happiness!

    • Communications Specialist - Talent Acquisition Marketing
      • Sep 2017 - Sep 2021

      ■Lead communication and social media strategies to support key initiatives and hiring needs■ Create compelling organic and paid content for social media platforms including Facebook, Twitter, LinkedIn and Instagram to support a variety of segments across The Walt Disney Company■ Analyze and report metrics and results for social initiatives to team and partners in order to showcase successes and make recommendations for the future■ Provide creative copy for websites, media and print collateral that interests and inspires an audience to seek opportunities with The Walt Disney Company■ Demonstrate the culture and life of Disney through unique and creative ways to showcase the work, environment, and perks via social media, blogs, and digital media channels■ Strategize and coordinate photo and video shoots■ Partner with clients and leadership across the company in order to develop and curate content for internal and external hiring messages■ Editor and content curator of DisneyProgramsBlog.com

    • Communications Specialist - Disney Housing
      • Jun 2015 - Sep 2017

      ■Responsible for the planning and crafting of communication that supports Housing initiatives and is sent to over 15,000 participants a year on a Disney Internship or Program■Write and edit copy for print and electronic communication vehicles, as well as targeted messages and live performance shows■Manage @DisneyHousing social media presence on Twitter, Instagram and Snapchat■Blog about Disney Internships and Programs events, housing-related topics and voluntEAR efforts for the Disney Programs Blog (www.disneyprogramsblog.com)■Attend and cover live events as the department’s on-camera field correspondent■Partner closely with departments across the Walt Disney World Resort in order to communicate needed messages■Champion of the Housing Green Team, a team focused on increasing environmental efforts within Housing and the department■Lead and facilitate live presentations for an audience of over 200 on a regular basis

    • Service Center Coordinator - Disney Housing
      • Jul 2014 - Jun 2015

      ■Provide support for the earning and living component of Disney Internships and Programs■Interact with and provide assistance to domestic and international participants on a daily basis■Partner with multiple lines of business across Walt Disney World Resort in order to communicate needed information■Serve as a member of the Service Center’s event planning team for things such as school visits■Create communication plans, messages and scripts for events hosted by the Service Center

    • Communications Professional Intern - Disney Housing
      • Jan 2014 - Jun 2014

      As the communications professional intern, I was responsible for creating captivating ways of presenting information to an audience of over 7,000, contributing to the writing of digital and print news vehicles for Internships and Programs participants, assisting in the development of a news show designed for College Program students, occasionally hosting news segments for the internal television show HTM: Housing the Magic, writing feature articles for internal websites and blog posts for the Disney Programs Blog, updating and publishing information on the internal Disney website, the Hub, and photographing and reporting housing events. During this internship I was also able to help my team speak about Disney communications during a presentation given to a college communications class and was chosen to represent Disney Internships and Programs in marketing photos and materials.

    • External Communications Professional Intern - Walt Disney World Resort
      • Jun 2013 - Jan 2014

      As the external communications professional intern, I was responsible for tracking media stories for content, volume, and trends to archive stories and assess their impact on the company’s reputation, wrote stories for Walt Disney World Resort corporate information website for journalists, monitored media and online conversation about Walt Disney World Resort to prepare for possible media inquiries, photographed events for stories and Facebook posts, created and updated media lists to maintain relationships with the media, and hosted media personnel at Disney or Disney-sponsored events to generate positive media coverage.

    • Campus Representative
      • May 2010 - May 2013

      As a Campus Representative, I helped lead the marketing efforts for the Disney College Program on the Texas Tech University campus. I partnered with the College Recruiting Team to increase awareness of the Disney College Program.

    • Merchandise - Main Street East, Magic Kingdom
      • May 2011 - Aug 2011

      On my second Disney College Program, I sold tangible memories and created magical moments specific to Main Street East merchandise locations within the Magic Kingdom Park. I was specialty trained in skills such as stitching on mouse-ear hats, watch sizing, and confectionary training.

    • Social Media Intern
      • Oct 2011 - May 2013
      • Administration Building

      I was a Social Media Intern in New Media for the Office of Communications and Marketing. My responsibilities included creating content for and managing TTU social media sites such as Facebook, Twitter and Foursquare.

    • Merchandise - All-Star Resort
      • Jan 2010 - May 2010

      On my Disney College Program, I sold tangible memories and created magical moments for guests. While on my program I was specialty trained in the runner position for resorts and received several Great Service Fanatic awards.

Education

  • 2008 - 2013
    Texas Tech University
    Bachelor of Arts (B.A.), Electronic media and communications

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Entertainment and Leisure”

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