Experience

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  WMAR-TV

  • United States
  • Broadcast Media Production and Distribution
  • 100 - 200 Employee

  • Digital Strategist

    • Jun 2022 - Present

    • My focus is creating comprehensive digital marketing strategies, building and nurturing client relationships, and collecting and analyzing campaign data to promote growth and increase brand reach for local and national clients.

  • Integrated Media Assistant

    • Jun 2021 - Jun 2022

    • Supported account executives and sales leadership in all aspects of the television post-sale process (creating new client profiles, booking new orders, processing revisions, requesting payment, etc.)• Led execution of advertising campaigns across broadcast television and social media.• Analyzed and delivered post-sale documentation to clients (i.e. recap presentations, pacing reports, and performance data reports).• Utilized project management software to manage branded content projects and deliverables - ensuring all deliverables stay on schedule.• Established client rapport with agencies and direct clients.

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  Baltimore Orioles

  • United States
  • Spectator Sports
  • 700 & Above Employee

  • Marketing Coordinator

    • Jan 2020 - May 2021

    • Worked with internal marketing, design, and production departments, and external vendors to execute small and large scale events including club initiatives, community outreach events, pre/post-game events and events to benefit the Orioles Charitable Foundation.• Worked collaboratively with the digital communications and public relations departments to ensure coverage and promotion of community events and initiatives.• Cross-functionally assisted with the creation of press releases, blog posts, and copywriting. • Acted as a liaison for players, community partners, and stakeholders.

  • Promotions Assistant

    • Mar 2018 - Jan 2020

  • Special Events Assistant

    • Nov 2017 - Feb 2018

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  Entercom

  • Baltimore, Maryland

  • Promotions Assistant

    • Mar 2016 - Mar 2020
    • Baltimore, Maryland

    • Executed on-site appearances at local sport venues, entertainment complexes, and local events. • Acted as a liaison for station clients and listeners at on-site events.• Managed Facebook, Twitter, and Instagram accounts for WJZ-FM and WWMX.

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  Baltimore Orioles

  • Baltimore, Maryland

  • Marketing Intern

    • Apr 2017 - Sep 2017
    • Baltimore, Maryland

    The Career Introductory Program allows college students and recent graduates the opportunity to go behind the scenes of game day events. Marketing interns assist the community relations, public relations, and digital communications departments with daily tasks needed for game day events, promotions, and productions.

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  University of Baltimore

  • Baltimore, Maryland

  • Student Assistant

    • May 2016 - Dec 2016
    • Baltimore, Maryland

    • Served as the primary point of contact for the Achievement and Learning Center. • Assisted the Marketing Director in promoting services on social media with infographics using Adobe Illustrator and Photoshop. • Provided administrative help for the tutoring department by tracking digital archives and organizing databases using Microsoft Excel.

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  Chase Brexton Health Care

  • Baltimore, Maryland

  • Marketing Intern

    • Feb 2016 - May 2016
    • Baltimore, Maryland

    • Assisted the Graphic Design Manager with digital design tasks such as event posters, infographics, and brochures using Adobe Illustrator and InDesign. • Created templates for all departments using Microsoft Publisher.• Managed Instagram, Facebook, and Twitter accounts.