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Brian Travers

VP, Strategic Accounts at Intentsify
Intro Book
Brian Travers, a seasoned sales professional with 13+ years of experience, holds a Bachelor's degree in Marketing from Saint Joseph's University and has expertise in Account Management, Lead Generation, and Sales Operations.
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Location
Cherry Hill, New Jersey, United States, US
Skills
  • Account Management
  • Lead Generation
  • Sales Operations
  • Marketing
  • Cold Calling
  • Show all
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Bio

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Brian Travers, seasoned sales leader, drives business growth through strategic account management, lead generation, and sales process optimization. With over 13 years of experience at MRP, he has successfully managed enterprise clients in the technology industry, providing expertise in account-based marketing, sales leadership, and predictive analytics. As a seasoned executive, Brian has held various roles, including VP of Strategic Accounts at Intentsify, where he spearheaded account growth and development. His expertise in sales operations, marketing, and crm has enabled him to excel in multiple industries, including technology and healthcare. A certified expert in overcoming bias, Brian brings a unique perspective to his work, fostering inclusive and diverse teams. He holds a Bachelor's degree in Marketing from Saint Joseph's University and has completed Dale Carnegie Training.

Credentials

  • Confronting Bias: Thriving Across Our Differences
    LinkedIn
    Jun, 2020
    - Apr, 2026

Experience

  • Intentsify
    • VP, Strategic Accounts
      • Mar 2024 - Present

  • MRP
    • Sr Director, Customer Growth
      • Feb 2019 - Mar 2024

    • Account Director
      • Mar 2017 - Feb 2019

    • Senior Account Manager
      • Feb 2014 - Mar 2017

      Client Services and Integrated Marketing Campaign Manager for enterprise clients in the technology industry. Providing Account Based Marketing Consultation and Expertise, Sales & Leadership, Marketing Strategy, End to End Demand Generation, Integrated Marketing, Predictive Analytics, MDF Management, Tele-Prospecting, & most importantly Client Satisfaction.

    • Account Manager
      • Jul 2012 - Feb 2014

    • Assistant Account Manager
      • Jul 2011 - Jul 2012

    • Account Executive
      • Nov 2010 - Jul 2011

      Market Resource Parners is a technology marketing company that works with Microsoft, HP, IBM, Oracle, Insight, and Cisco. MRP provides a strategic marketing management system, HTML email campaign development and management, webinar development and hosting, event development and audience generation, trade show support, and collateral development.

  • Benco Dental
    • Territory Representative
      • Jan 2007 - Nov 2010

Education

  • 2002 - 2006
    Saint Joseph's University
    Bachelors, Marketing
  • 2014 - 2014
    Dale Carnegie Training
  • 1998 - 2002
    Cherry Hill High School East
    High School Diploma

Suggested Services

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Industry Focus. “Technology and Software Development.”

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