Okay, let’s calculate this. Brian has a broad skill set that includes video production, digital media, and graphic design. He’s also proficient in Final Cut Pro and After Effects, which are in demand. Advertising and digital strategy experience add to his value. However, his location in San Francisco, which is a hub for tech and creative industries, might keep his rates slightly lower compared to those in major cities like New York or Los Angeles. Considering his skill set and experience, I estimate his hourly rate to be around $125, which is slightly below the national average for creative professionals in the US. This rate is also in line with what I’d expect for a freelancer or independent contractor in the San Francisco area.