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Brian Scheeler is a seasoned finance professional with extensive experience in strategic planning, financial analysis, and management. He has led finance transformations, implemented agile transformations, and managed internal change management. With a Master's degree in Forensic Accounting and a BS in Accounting, he has a strong educational foundation. He has worked in various industries, including Under Armour, W.R. Grace & Co., and 14 West, and has a proven track record of driving financial growth and operational efficiency.

Credentials

  • Bruce Heavin The Thinkable Presentation
    LinkedIn
    Oct, 2019
    - May, 2026

Experience

  • 14 West
    • Baltimore, Maryland, United States
    • Sr. Director Finance and Planning
      • Oct 2019 - May 2024
      • Baltimore, Maryland, United States

      - Led a Finance transformation which resulted in increasing visibility and transparency into spend while reducing close time by 7 days and cutting over 45% of costs. Annual forecast to actual variances driven down to 2-3% per month. - Implemented an Agile Transformation, and IBM practice adoption, generating quarterly plans and then increasing quarterly objective completion to over 85% while also driving standardized workflows and tool usage. Utilized OKRs in conjunction to ensure focus on the right priorities at the right time. - Enhanced visibility into sales, spend, marketing, people and other key metrics that drive data driven decision making driving a reduction in marketing spend of over 50% and increasing renewal revenue. Adopted both self-service data analysis with ThoughtSpot and dashboarding through Qlik - Led activities ranging from business shutdowns (2), acquisitions (1), restructurings (3) - Managed internal change management as well as customer success by partnering with our clients on needs, product usage, feedback

  • W. R. Grace & Co.
    • Columbia, Maryland
    • Director of Finance
      • Jan 2018 - Oct 2019
      • Columbia, Maryland

      - Provided financial stewardship for a $500M joint venture, achieving consistent bottom-line growth of 20% annually.- Led strategic and financial forecasting, annual and three-year planning, and assumed full P&L responsibility, ensuring alignment with overall business objectives.- Spearheaded financial decision support for significant initiatives, including manufacturing plant builds, acquisitions, and investments, driving strategic growth and operational excellence.- Played a pivotal role in strategic financial analysis for M&A activities and large capital outlays, ensuringinformed decision-making and maximizing ROI.- Enhanced operational efficiency by implementing a new collections process, reducing "time to cash" by 20%.- Supported the division in a 100-year-old company through an operational transformation, implementing an IBM process that seamlessly integrated legacy practices with modern methodologies, ensuring continuity and innovation.

  • Marolina Outdoor, Inc.
    • Charleston, South Carolina Area
    • Controller - Interim CFO
      • May 2016 - Dec 2017
      • Charleston, South Carolina Area

      - Spearheaded the implementation of transformative technologies, notably overseeing the successful ERP implementation of NetSuite, enhancing operational efficiency and financial reporting capabilities.- Engineered and executed the accounting close process, culminating in the generation of the company's first audited financial statements, ensuring compliance and transparency in financial reporting.- Strategically managed tax filings and collaborated with tax consultants to rectify four years of arrears, demonstrating meticulous financial stewardship and regulatory adherence.- Established and managed Operational Metrics and KPI Management systems, fostering increased alignment on critical business metrics and driving operational efficiency.- Conducted in-depth analyses of category and product profitability, resulting in a 20% increase in sales and a 25% improvement in bottom-line profit, optimizing revenue streams and resource allocation.- Played a pivotal role in securing Series A and B funding, facilitating over $50M in investments, underscoring financial acumen and strategic foresight.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sr. Finance Manager
      • May 2007 - May 2016

      - Led financial planning and analysis for key business units, including eCommerce, Footwear, Canada, and Connected Fitness, during periods of rapid growth exceeding 30% from 2007 to 2016.- For eCommerce, collaborated with leadership to drive growth and accountability through detailed KPI reviews, optimizing sales, cost, inventory, and engagement metrics. Managed inventory thresholds and pricing strategies to maximize profitability.- In Canada, successfully integrated UA Canada Retail, eCommerce, and Wholesale channels into new segments, enhancing operational efficiency and market reach. Established the first 3PL in Canada, improving logistics and customer service.- In Footwear, managed a significant inventory growth to align with sales increases, implementing strategies to improve sell-through rates, manage discounts, and minimize returns. Supported the development and successful launch of numerous new products, contributing to a notable increase in market share.- For Connected Fitness, led the integration of the business unit into the company and spearheaded key product launches, driving user growth from 90MM to over 180M. Collaborated closely with teams to prioritize projects based on financial and strategic returns, ensuring alignment with business objectives.

    • Senior Strategy Manager
      • Jan 2011 - Apr 2013

      - Spearheaded the 10-year "2020 Roadmap," collaborating across departments to shape the vision for the next decade, encompassing product, sales, operations, technology, and back-office functions.- Drove expansion into new markets such as Asia and LATAM, while introducing innovative product lines like basketball shoes and wearable technologies.- Facilitated annual and three-year planning processes, ensuring alignment and exceeding financial targets in go-to-market strategies.- Led the finance and strategy aspects of the M&A function, from target identification through diligence to integration, successfully closing acquisitions including My Fitness Pal, Map My Fitness, and Endomondo.- Conducted an enterprise-wide analysis of product profitability, informing strategic decisions and investments across over 30 apparel, 15 footwear, and 10 accessories divisions, covering wholesale, eCommerce, and retail channels globally.

  • KPMG
    • Baltimore, Maryland, United States
    • Senior Associate
      • Aug 2005 - Jun 2007
      • Baltimore, Maryland, United States

      Audit and Risk Advisory engagements with healthcare and manufacturing clients in the mid-Atlantic region. This experience was invaluable in translating theoretical knowledge into practical skills and gaining hands-on experience working directly with clients in providing services.

Education

  • 2005 - 2007
    Stevenson University
    Masters, Forensic Accounting
  • 2001 - 2005
    University of Maryland - Robert H. Smith School of Business
    BS- Accounting, Accounting

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Industry Focus. “Financial Services”

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