Experience

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  Fresh Coat Painters

  • Cincinnati, Ohio Area

  • Director of Education

    • Jan 2016 - Present
    • Cincinnati, Ohio Area

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  Crystal Ball Productions, Inc.

  • Tampa/St. Petersburg, Florida Area

  • President/ CEO

    • Jan 1996 - Present
    • Tampa/St. Petersburg, Florida Area

    • National consumer marketing consultant specializing in home improvement. Contracted and retained by home improvement companies as a product and company spokesperson with an emphasis on employee education and training. Contributor to multiple clients in sales associate training programs-POP, POS, PK. • Invented, demonstrated and sold $1.2 million dollars worth of the Wall Mouse painting system on QVC for ShurLine Manufacturing / Newell Rubbermaid.• Negotiated and secured over $500,000 of sponsorship funding for a multi-year national touring program.Collaborated with national sponsors to create branding, product placement and promotional programs delivered via experiential event marketing and national media opportunities.• In 2010 planned and executed a special event for Margo Products LLC within the National Hardware Show that assisted the client in raising $65,000 for The Points of Light Foundation.• Increased clients brand credibility and consumer awareness by developing technical/nontechnical collateral marketing materials, public relations content, consumer and trade articles and multimedia.• Collaborated with clients to develop marketing programs and general business solutions resulting in the clients increased website traffic and measurable sales.• Contributed to multiple clients marketing staff in order to execute marketing/PR campaigns, new product introductions and existing product development.• Presented B2B projects for multiple clients. Responsible for implementing business-building and relationship-building expectations with uniquely assigned accounts and customers.• Worked with cross-functional resources to implement direct marketing programs, reaching a 8.5% increase in a clients customer base. Contributed to print materials (website, brochures, direct mail) for clients marketing campaign, increasing sale by 9%.• Maintained and organized a customer database of over 600 clients nationwide.

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  Turner Expositions

  • Tampa/St. Petersburg, Florida Area

  • Director of Business Development

    • Feb 2013 - Jan 2016
    • Tampa/St. Petersburg, Florida Area

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  Habitat for Humanity of Hillsborough County

  • Tampa/St. Petersburg, Florida Area

  • Community Outreach Director

    • Jul 2012 - Feb 2013
    • Tampa/St. Petersburg, Florida Area

    • Responsible for community fundraising programs• Public relations and media engagement• Business to business client liaison• Strategic planning and implementation• Crisis mitigation experience• New business outreach and cultivation• Marketing materials and communications• Video, social media and multimedia production• Event production, management and promotion• Employee and staff development• Trade education• Website content and management

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  California Decorative Services Inc.

  • San Francisco Bay Area

  • President/ CEO

    • Mar 1979 - Jan 1996
    • San Francisco Bay Area

    • Defined marketing strategies and business plans. Directed strategic initiatives to achieve company’s expansion. Strengthened B2B by securing new revenue streams through retainer maintenance contracts with state and local governments, public schools, private corporations, small businesses and homeowners.• Executed a successful integrated marketing campaign across multiple channels (Home Shows, newsprint, television, radio, direct marketing, cold calling, open bid mining, chamber of commerce affiliations, Rotary Club, professional organizations.• Created company’s employee training manual and technical education reference manual. Initiated employee program that standardized training, skill development, quality control and professionalism. Served as mentor to team members by development and implementation of an employee cross training and skills program. Created a standardized comparative employee-testing program to ensure quality performance and controls.• Employee training-trade specific. Hired and trained new employees on multiple trade disciplines. Implemented innovative programs to increase employee loyalty and reduce turnover.• Liaised with clients, suppliers and vendors to order and maintain inventory of construction materials and supplies.• Partial client list: Service Master, Apple Computer, Hewlett Packard, Intel, Santa Clara County School District, City of San Jose, San Jose Museum of Fine Art, Holiday Inn Corp., Hilton Corp.

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  Wallpapers To Go.

  • San Francisco Bay Area

  • Store Manager

    • May 1975 - Mar 1979
    • San Francisco Bay Area