Okay, let’s calculate this. Brian has skills in wealth management, financial planning, and retirement planning, which are in demand. He’s based in St Petersburg, Florida, which is a growing market. Financial professionals with similar skills and experience in the US can charge between $100–$200 per hour. Considering his education from the University of Oklahoma, a reputable institution, and his skills, I’ll estimate around $125 per hour, which is on the lower end of the range. This is also influenced by the fact that he’s not a chartered financial analyst (CFA) or a certified financial planner (CFP), which are more advanced certifications that typically command higher rates.