Experience

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  The Official Enagic USA

  • Torrance, California, United States

  • Senior Manager, Marketing & Communications

    • 2019 - Present
    • Torrance, California, United States

    • Increased global sales 15% from 2021 to 2022 through the creation and promotion of 10 sales contests with more than 250,000 participants worldwide.• Produced and directed all aspects of global company conventions attended by more than 10,000 participants in Los Angeles, San Diego, Seattle, Orlando, Honolulu, and Las Vegas.• Enhanced content quality and quantity through recruiting, management and development of an innovative marketing team consisting of a writer, production artist, social media specialist, and Spanish translator.• Reduced pre-press global company monthly magazine (E-Friends) publication budget 33% through careful recruiting of high-quality freelance editorial and design resources.• Increased email, social media, and SMS audience 75% by providing helpful, informative, and timely content exclusively curated for each channel and audience at regular intervals.• Generated and executed successful company-wide compliance education training program in response to Federal Trade Commission (FTC) concerns about distributor business practices.• Introduced innovative ways to reach new customers, including the roll-out of a successful monthly online Zoom meeting series hosted by Enagic corporate staff to inform distributors around the world about company products, business updates, and sales training.

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  Conroy Commercial, Inc.

  • Los Angeles, CA

  • Real Estate Agent and Marketing Director

    • 2017 - 2019
    • Los Angeles, CA

    • Boosted company listings 33% from 2017 to 2018 because of rebranding, website relaunch, social media strategy and calendar, and email automation.• Reduced marketing budget 20% through reallocation of resources, digital transformation, and better planning.• Meaningful contributor to the bottom-line growth of business development, sales, and leasing of commercial and industrial properties in Los Angeles.• Company liaison to local government/city hall on permitting/development projects.• Mentored in-house production artist.

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  Herbalife Nutrition

  • Los Angeles, California, United States

  • Senior Manager, Corporate Communications

    • 2010 - 2017
    • Los Angeles, California, United States

    • Supervised/trained diverse marketing team of 20 staff and freelance team members specializing in writing, editorial, translation, and design.• Authored more than 100 blog posts, op-eds, and news releases on topics related to hydration, nutrition, meal replacement products, and the efficacy of supplements.• As part of government affairs duties, worked with Washington D.C. lobbying firm Podesta Group to create campaigns and initiatives to influence local and national political leaders to take a more favorable view of Direct Selling and nutritional supplements industry.• Successfully created important company deliverables (annual report, corporate profile) using key agency vendors with a focus on coming in at or below budget.• Traveled with CEO to prepare remarks / talking points for international conventions.

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  T-sign Studios | Los Angeles - Vienna

  • Marina del Rey, California, United States

  • Interactive Producer and Project Manager

    • 2009 - 2010
    • Marina del Rey, California, United States

    • Expanded business 20% in six months through effective project management/account management on creation of websites and mobile applications for Korn-Ferry International, Cop 15 Copenhagen Convention, and Participant Media.• Guided a front-end developer and a programmer on multiple projects.• Introduced English editorial style guide and AP Style to Austrian agency.

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  Walt Disney Parks and Resorts Online

  • Glendale, CA

  • Content Strategist and Creative Lead

    • 2008 - 2009
    • Glendale, CA

    • Managed a team of writers, web designers, programmers, and user experience designers in the creation of innovative websites and mobile applications for Walt Disney World, Disney World, Disney Cruise Line, Disney Vacation Club, Adventures by Disney, and other business units.• Content strategist on Webby award-winning interactive park-planner application designed for Disney World visitors.

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  Tandberg Television

  • El Segundo, California, United States

  • Managing Producer

    • 2004 - 2008
    • El Segundo, California, United States

    • Account manager and creative producer for interactive television company. Progressively promoted from writing team to team lead, to client management liaison in less than three years.• Increased sales 25% with existing clients including CBS, GSN, Fox, and Direct TV.• Coached a team of five writers and game developers.• Originated award-winning “Survivor Outpost” interactive two-screen application to accompany popular CBS reality show.• Joined the Writer’s Guild of America West New Media Caucus in 2005.

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  Ticektmaster / Citysearch

  • Los Angeles, California, United States

  • Senior Regional Editor

    • Jan 2000 - Jan 2004
    • Los Angeles, California, United States

    • Writer / editor in charge of online entertainment guide publishing and design for various cities around the United States. Supervised team of five regional editors in charge of online city guides with information on restaurants, bars, events, and entertainment.• Created popular national campaigns, such as “Best of Citysearch,” and pitched story ideas to Yahoo and other content sites for promotion on their home page.