Experience

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  BlueSoHo

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Executive Creative Director | Design and Production

    • Sep 2017 - Present

    Providing creative, operational and process leadership, for BlueSoHo | QUAD Graphics creative near and onsite client engagement - ‘creative operations’ network teams and creative hubs.

  • Executive Creative Director | Consultant

    • Jan 2017 - Sep 2017

    Provided creative, operational, process and executional leadership, consultation and oversight for new client near site creative operation, with 75+ member staff, built to support Cabela’s multi-channel marketing needs for print, digital and imaging, including design, copy writing, production, photography and video.

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  SGK

  • Global - SGK | Anthem Worldwide | Schawk

  • Executive Creative Director

    • 2010 - Mar 2016
    • Global - SGK | Anthem Worldwide | Schawk

    Provided creative leadership for strategic design and development across SGK's global network of offices for brand engagements including:Global brand design and brand activation – LARGEST PRIVATE LABEL IN THE WORLD | GREAT VALUE, WALMART – re-design, re-stage, and activation, across internati...

• 

  Anthem Worldwide

  • San Francisco Bay Area

  • Creative Director

    • 2005 - 2010
    • San Francisco Bay Area

    - Built top level strategic creative teams combining design, production and a full photographic component of photographers, stylists and assistants, reaching 45 people - Provided creative leadership for brand development and brand touch points, creative strategic positioning, forward-thinking in...

• 

  Academy of Art University

  • San Francisco Bay Area

  • Adjunct Professor

    • 1999 - 2006
    • San Francisco Bay Area

    Corporate and Brand Identity and Brand Systems - introduction and senior-level classes

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  Straine Marketing, Division of Straine Consulting

  • North America

  • President | Creative Director

    • 2002 - 2005
    • North America

    - Developed and built a marketing division for practice management firm focused on dental practices throughout North America- Developed strategic positioning and marketing plans and led the development of creative materials for promoting practices

• 

  B-Lin

  • San Francisco Bay Area

  • Owner | Principal | Creative Director

    • 2001 - 2003
    • San Francisco Bay Area

    - Creative strategic visionary lead for multidisciplinary creative firm providing brand development, consumer packaging, brand identity systems, consumer product design and development, marketing materials and full brand touch points, color and trend forecasting and analysis.- Clients include: So...

• 

  Primo Angeli

  • San Francisco Bay Area

  • Creative Director

    • Jan 1999 - Sep 2001
    • San Francisco Bay Area

    - Creative strategic visionary lead for multidisciplinary creative firm providing brand development, consumer packaging, brand identity systems, marketing materials and full brand touch points- Clients include: Intel (consumer products division), Boudin Bread (including yearlong branding and mark...

• 

  The Ideas Group

  • San Francisco Bay Area

  • Creative Director

    • 1997 - 1998
    • San Francisco Bay Area

    - Creative strategic visionary lead for multidisciplinary creative firm providing brand development, brand identity systems, marketing materials - B2B and B2C components- Clients include - Applied Materials, Viking Freight, Urologix, UMC Group

• 

  B-Lin

  • San Diego Area

  • Owner | Principal | Creative Director

    • 1988 - 1997
    • San Diego Area

    - Creative strategic visionary lead for multidisciplinary creative firm providing brand development, consumer packaging, brand identity systems, consumer product design and development, marketing materials and full brand touch points, color and trend forecasting and analysis- Creatively led the l...

• 

  Saasaby

  • San Diego

  • Partner | Creative Director

    • 1990 - 1995
    • San Diego

    - Creative direction: Development and design of products, collateral sales materials, point of purchase programs and packaging- Responsible for trend and color analysis, sales and design presentations to national buyers and trend and color managers for mass market stores- Developed product launch...

• 

  RGA - Manufacturer of organizer products

  • Consultant | Creative Director

    • 1992 - 1994

    - Extended the Sassaby brand name through licensed product lines- Led the creative development and design of products, created trend and color analysis, sourced new materials in the US and Asia- Directed prototype design at factories in Asia- Researched materials, trends and color directions throughout US, Europe and Asia to inform forward design and buying decisions

  • Consultant | Creative Director

    • 1992 - 1994

    - Extended the Sassaby brand name through licensed product lines- Led the creative development and design of products, created trend and color analysis, sourced new materials in the US and Asia- Directed prototype design at factories in Asia- Researched materials, trends and color directions throughout US, Europe and Asia to inform forward design and buying decisions

• 

  Thermos

  • Canada / Europe

  • Consultant | Creative Director

    • 1992 - 1994
    • Canada / Europe

    - Extended the Sassaby brand name through licensed product lines- Led creative development and design of products, created trend and color analysis for products marketed in Canada and Europe- Researched materials, design trends and color directions throughout Europe to inform forward design decis...

• 

  Caboodles - Marketing and manufacturer of cosme...

  • Division of Plano Molding Company, Chicago

  • Consultant | Creative Director

    • 1987 - 1990
    • Division of Plano Molding Company, Chicago

    - Creative direction: Development and design of products, collateral sales materials, point-of-purchase programs and packaging- Responsible for trend and color analysis, sales and design presentations to national buyers and trend and color managers for mass market stores- Developed product launch...